NEOBIO is a cutting-edge Chinese indoor entertainment brand committed to providing top-notch experiences and innovative products accessible to families worldwide. The NEOBIO Family Park at The Ring is the third locale of this brand in Chongqing, introducing the groundbreaking concept of "Nelly Super Travel • Magical Mine Journey" for the first time in China. Spanning a generous 5,000㎡ area and featuring over 30 classic projects, this new venue offers a fresh and exciting experience for families in Chongqing, whether they seek parent-child interaction or individual exploration.
Innovation: It offers a diverse range of entertainment and educational activities to cater to the varying needs of families. Exclusive customized entertainment projects such as the car wash area, cave exploration zone, and popular attractions like a time-space base, garage, and MooMoo Farm are complemented by four classic sections: the miniature city, the physical activity park, the family restaurant, and a dream party zone. Additionally, classic projects like the cooking hub, pet clinic, and doll house & make-up room add to the richness of the offerings.
Creativity: The store's design concept revolves around the narrative elements of five thematic zones, each brimming with creativity and imagination. These zones include minecarts, caves, and crystals symbolizing exploration and adventure; plant crystal formations, headsprings, and crystal technology emphasizing the fusion of nature and technology; desert oases, compasses, and camping sites highlighting outdoor adventure and natural experiences; Ultraman switch, gears, and forests representing adventure and justice; and garden and fairy tale zones symbolizing beauty and longing.
Functionality: The equipment and systems are designed to offer comprehensive functionality and convenience. Notably, it is the first indoor playground in China to adopt a GPS positioning system, allowing family members to track their children's real-time locations via a mobile app. The store is also equipped with a professional staff team, with each service staff specializing in specific tasks to provide butler-like services. Children can enhance their abilities through various activities while having fun in different zones.
Sustainability: Great attention is given to details such as material, aesthetics, size, age appropriateness, safety, and educational entertainment value. The venue features soft walls, comfortable carpeting throughout, and stair railings suited to children's heights. Weekly deep cleaning and annual maintenance and upgrades are conducted. Before its official opening, 3M bio-enzyme technology is applied to eliminate formaldehyde and AIRBLUE air purifiers are employed to ensure the indoor air quality is at its best. Additionally, all water used is filtered through a 3M water purifier.
NEOBIO(The Ring)
Leaping Creative

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Location
Designer
Client
Shanghai NEOBIO Holdings Limited.
Floor area
3184 ㎡
Completion
2023
Furniture