Innovation: Considering the common problems in the design of children's science museums, such as premature specialization and overemphasis on entertainment, NEOBIO Science Museum in Shanghai has innovatively created an immersive spatial experience with interactive design. The overall space integrates elements of nature, art, and humanities, aiming to stimulate children's creativity and enhance their interest in scientific learning.

Based on the unique perspectives of children, the science museum not only provides up-to-date education on science and humanities but also focuses on diverse intellectual development tailored to various age groups. Here, children can engage in various innovative activities and projects, cultivating their curiosity and practical skills in science through hands-on experiences and interactive exploration.

Creativity: NEOBIO, as an original Chinese brand offering innovative and future growth-oriented experiences, establishes itself as a local parent-child landmark in each city it enters with its high-quality spaces and highly creative content. The project’s space design is based on comprehensive research into visual effects, circulation routes, scale, and functionality, introducing "interactive immersive spaces" as core elements. This approach breaks away from the framework of traditional children's science museums, aiming to craft an environment where children can enjoy immersive, hands-on experiences and explore freely.

Functionality: The museum consists of five themed areas, namely Power House, Miracle Labs, Secret Studios, Maker’s Hall, and Space Station. These spaces are designed to ignite children's interest in nature and science, engaging all five senses, immersing them in interactive scenes, and popularizing scientific and technological theories. Additionally, handcraft activities are encouraged to help develop hands-on skills. The dining area offers a Harry Potter-themed ambiance, allowing customers to immerse themselves in a magical world while enjoying their meals.

Sustainability: NEOBIO Science Museum (Shanghai) is dedicated to popularizing fundamental science and offering families an informal interactive learning environment that encourages exploration and discovery. Through thoughtfully designed space and ambience, it effectively communicates the brand's core values and identity, thereby strengthening customers' perception and recognition of the brand. Additionally, the museum offers a variety of interactive and experiential activities to engage customers, fostering their emotional connections with the brand and ultimately enhancing brand loyalty and word-of-mouth promotion.