The premise for the design was to create an iconic space that reflected the fresh and cosmopolitan spirit of the brand, with a concept adaptable to any property and versatile when exposing the product. It should also be a design that could be quickly built and with a moderate cost.

A very bright and open store has been designed, with a structure made of a plasterboard profile that, despite its rigid and orthogonal look, solves flexibly of the product display. The design of the store is based on a three-dimensional grid inspired by the Fibonacci sequence, which creates a variable rhythm in a permeable volume, ordering the space by generating niches to exhibit the product along its perimeter.

The structure is entirely solved by the use of a single element, which is chosen for its constructive possibilities, as well as for its lightness and affordable cost. Bare plasterboard structure profiles are used for a new purpose. By being fitted, folded and screwed together, they work as studs, shelf supports and slots for recessed lighting. Linear light acts as a compositional element that emphasizes the rhythm of the grid and also highlights the steel structure.

In order to provide the space with visual lightness and amplitude, the entire perimeter grid of the store is suspended. The cellular polycarbonate acts as an ideal complement to form the shelves. These give lightness to the space and allow the light to pass through so that the product is well lit.