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Musinsa Standard Hongdae

Labotory

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Facade - Musinsa Standard Hongdae
2F Display zone - Musinsa Standard Hongdae
Facade - Musinsa Standard Hongdae
Facade - Musinsa Standard Hongdae

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.16
5.64
5.21
5.00
5.25
Arjun Malik
Arjun Malik Principal Architect at Malik Architecture
8
7.5
9
8.5
8.25
Alvaro Paredes Palacios
Alvaro Paredes Palacios Principal and Partner at The Designlab
8
8.5
8
8.5
8.25
Julião Leite
Julião Leite Partner at OODA
9.5
8
9.5
8.5
8.88
Akanksha Gupta
Akanksha Gupta Partner at Vijay Gupta Architects
Nice way to use contrast to make t...
9
8.5
10
9.5
9.25
Peng Cai
Peng Cai Founder and Principal Architect at Infinite
Crossing the boundaries of time, bl...
9
9
9
8.5
8.88
Blair Cooper
Blair Cooper Creative Director at Seen Studios
Stunning use of functional architec...
8.5
8.5
9
6.5
8.13
Lewis Lu
Lewis Lu Head of Planning & Design Department at Shenzhen Qianhai and Shekou Free Trade Zone Investment Development
7.5
8
8.5
7.5
7.88
Shelley Baxter
Shelley Baxter Design Director New York at March and White
7
7.5
7.5
8
7.5
Budiman Ong
Budiman Ong Creative Director at Ong Cen Kuang
Powerful silhouette and bold color...
8.5
8
8.5
9.5
8.63
Valeria Tsikhinia
Valeria Tsikhinia Design Manager- Interior Design | Design & Development at Al Futtaim Real Estate
8
7
8
6.5
7.38
Designer
Client
Musinsa
Floor area
850 ㎡
Completion
2021
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Interior Design

We have set a tagline of "Tear down the time" for Musinsa Standard, which aims for a timeless, interpreting the concept of time in space as our own design language. Musinsa Standard Hongdae is comprised of 4 floors, including the first basement floor to the second floor, and the 1.5th floor in between. The circulation that starts on the first floor and leads to the present (first floor), the future (1.5th floor), the present (second floor), and the first basement (past) is expressed as a narrative of time. 

In particular, the media tower, which runs from the first basement floor to the second floor above ground, is reminiscent of Stanley Kubrick's Monolith in 2001 Space Odyssey. Also, it was expressed in three design languages in expressing time. These are materials, structures, and light. First of all, as the passage of time continued through the past to the present and the future, it changed from rough touch materials with traces of the past to glossy and metallic materials, changing the expression of time on each floor. 

Second, it shows the dispersion of time by overlapping and segmenting structures with large and small mass, and abstractly expresses the connection between times through the structural shape of the stairs. Third, we represent light, an element that shows the passage of time, in various expressions. The filtering of steel louvers and fabrics layered on the ceiling expressed dreamy and ambiguous sensibilities, showed the present, directly projected light rising from the bottom of the 1.5th floor, and expressed the past through light segments on the first basement floor. 

As such, Labotory interpreted the concept of time in our design language and expressed "Tear down the time, break down time" and tried to convey a valuable timeless brand identity to customers using Musinsa Standard over time.