Enjoy 2 free articles a month. For unlimited access, get a membership now.

Musina Standard Gangnam

Labotory

SAVE SUBMISSION
Bronze
B1F Escalator - MUSINSA STANDARD GANGNAM
1F Display Zone - MUSINSA STANDARD GANGNAM
Facade - MUSINSA STANDARD GANGNAM
B1F Escalator - MUSINSA STANDARD GANGNAM

1 / 18

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.40
5.96
5.71
4.40
5.37
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
5
6.23
6.54
3.75
5.38
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
4
6
5
4
4.75
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
6
7
6
5
6
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
6
6.5
6.5
5
6
Jorge Mendez Caceres
Jorge Mendez Caceres Creative Director at BDG Architecture & Design
5
7.76
5
2.34
5.03
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
5
6
6
4
5.25
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
5
5
5
Stéphane Bernier
Stéphane Bernier Partner and Director of Retail Strategy and Innovation at Ædifica
7
7
7
4
6.25
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
4
5
4.6
3.5
4.28
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
5.82
5
6.22
3.97
5.25
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
5
5
5
5
5
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
elegant design and well executed....
7
7
7
6
6.75
Jason Chan
Jason Chan Founder at Jason Design Group
6.3
5
5.05
5
5.34
Liyun Hao
Liyun Hao Founder and Design Director at EVD
4.5
5
5
5
4.88
Designer
Client
Musinsa
Floor area
2287 ㎡
Completion
2022
Social Media
Instagram Pinterest

Musinsa Standard has gone through changes and challenges for its aim as a timeless brand. Starting from the Hongdae branch, its identity “ Tear down the time- break down time”, the brand tagline was designed with a horizontal concept for each floor as the present, future, and past through spatial language.

Furthermore, the concept Tear down the time- Eternity was set for the newly built Musinsa Standard Gangnam for the expansion of its unique identity.

This concept is reminiscent of a Möbius where the beginning and the end are connected. The concept of time was not only viewed in a horizontal direction but also its verticality beyond just the floors and through the walls boundlessly between the given space. We Labotory were able to reinterpret the different variations of senses of speed in space through spatial language.

In addition, structurization of the concept can be encountered from the first floor entrance by the vertical media tower. Starting from there, we interpreted the verticality and the horizontality of the concept throughout the lower floor by the axis of the long vertical media wall. We hope to deliver the identity of Musinsa Standard intuitively and make an impact.

In this way, Labotory hope the customers that use Musinsa Standard Gangnam to feel the movement and distortion of time through the sense of speed at each floor; to have shared and closely affiliated with the experience and time spent in the Möbius-like eternity of the space.

Labotory hope the exclusive image of the brand provide consumers to the unique experience of Musinsa Standard.