The Museum of Communication in Bern underwent a complete transformation as part of its recent renovation. In the new permanent exhibition designed by Kossmann.dejong visitors delve into the fascinating, complex world of communication. Nine key questions such as ‘Why do I communicate?’, ‘Which skills do I need to communicate?’ and ‘How do I live in a fast-changing world of communication?’ were formulated by an expert team from the museum, and form the starting point of the design concept. Kossmann.dejong clustered these questions into different themes spread across three floors in the building. Visitors become aware of their own communication in the interactive communication lab, they experience the influence of big data in a space designed as an abstract data centre and via films, surprising objects and hands-on activities visitors delve into the ongoing communication revolution in which we currently live. Special museum staff in the role of ‘communicators’ invite visitors to explore the subject of communication in all its facets and, at the same time, apply it in real life. After a visionary glimpse into the future, the exciting journey of discovery into the communicating ‘self’ concludes at the deregistration area. Every visitor hangs their profile photo on the huge photo wall here, creating an ever-changing artwork. It forms a visual metaphor of the exhibition’s focus: ‘It’s all about you, but you are not alone’.