The Musée Atelier Audemars Piguet immerses visitors in the watch manufacturer’s past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. A new spiral-shaped building is embedded in the surrounding landscape and features curved walls made of load-bearing structural glass. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. They travel through the exhibition as they would through the spring of a timepiece. The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape. In the heart of the spiral, visitors approach the “Complications”. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the "Universelle" – the most complicated watch that Audemars Piguet has ever created. The design is reminiscent of a solar system with planets rotating around a sun on their orbits. After all, astronomic cycles are what determine the essence of watchmaking.
Musée Atelier Audemars Piguet
Atelier Brückner
Bronze

1 / 11

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
Beautiful approach, use of material...
7
7
7
5
6.5

Sergio Mannino
Founder
at Sergio Mannino Studio
6
6
5
5
5.5

Caro Lundin
Co-founder & Creative Director
at ARC Club
The solar system concept is exiting...
8
8
9
6
7.75

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
Beautiful displays and furniture fi...
7
8
8
7
7.5

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
7
7
7
5
6.5

Rosie Morley
Principal
at Fender Katsalidis
The consistency of tone and materia...
7
7
7
5
6.5

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
Strong concept and beautiful use of...
8
8
9
7
8

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
7
9
9
7
8

Nasim Köerting
Head of Design
at The Office Group (TOG)
6
8
8
7
7.25

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
6
6
7
5
6

Shao Feng
Architectural Photographer
at SFAP
The spiral streamline design that f...
8
9
8
6
7.75

Anne-Laure Pingreoun
Founder
at Alter-Projects
I wish we could see something a lit...
6
7
6
5
6
Designer
Client
Audemars Piguet
Floor area
1100 ㎡
Completion
2020
General Planning, Exhibition Design, Scenography, Graphic Design