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MTV MIAW 2021 Brasil

Ludmila Machado Design

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Bronze
Bronze
Cube Stage and the LED reflections - Otavio Sousa
Cube reflected in the broken mirror swimming pool - Otavio Sousa
Pabblo Vittar at the Cube - Ernna Cost
Cube Stage and the LED reflections - Otavio Sousa

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Set Design
5.05
5.42
5.53
4.44
5.11
Amir Idiatulin
Amir Idiatulin Founder at IND Architects
4.12
4.79
5.17
3.21
4.32
Sarah Kennedy
Sarah Kennedy Principal, Interior Design Director at CLB Architects
3.4
5.71
3.65
3.18
3.99
Peter Greenberg
Peter Greenberg Partner at Ester Bruzkus Architekten
6.03
6.18
5.45
5.02
5.67
Sarah Nabih Nasif
Sarah Nabih Nasif Lecturer at October University for modern Science and Arts (MSA)
The way the designer used the avail...
6.1
8.02
7.24
7.52
7.22
Bjorn Verlinde
Bjorn Verlinde Founder at Studio Bjorn Verlinde
4.17
4.17
6.02
2.38
4.19
Phillip Tefft
Phillip Tefft Founding Director at Ralph Appelbaum Associates London Studio
4.17
3.81
5.88
2.95
4.2
Maja Kozel
Maja Kozel Senior Interior Architect at iL Office
5.88
7.31
5.74
3.45
5.6
Alessandro Pulina
Alessandro Pulina Founder and Chief Interior Designer at Pulina Exclusive Interiors
5
5
5
5
5
Lawrence Kim
Lawrence Kim Architect and Professor at A+U Lab and Pusan National University
6.64
4.98
7.07
4.64
5.83
Adam Thompson
Adam Thompson Strategy Director at Amplify
Visually alluring, but not groundbr...
5
5.81
5.5
3.59
4.98
Ray An Chuang
Ray An Chuang Executive VP & Managing Partner at Cheng Chung Design
3.95
5
4.17
4.17
4.32
Edmund Sumner
Edmund Sumner Founder at Edmund Sumner Photography
4.89
4.38
4.81
4.58
4.67
Katerina Kavazi
Katerina Kavazi Founder at K. Kavazi Interior Design Studio
4.81
5.6
5.81
5.95
5.54
Jing Xu
Jing Xu Cofounder at Shanghai Neobio Enterprise Management
5
4.51
4.65
4.51
4.67
Michael Lam
Michael Lam Founder and Creative Director at Design Plus Design
6.57
6.05
6.73
6.38
6.43
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Set Design of the Year
5.43
5.54
5.62
4.65
5.31
Natasha Greenhalgh
Natasha Greenhalgh Co-Founder & Creative Director at Nxt Museum
5.05
5.42
5.53
4.44
5.11
Vesma K. McQuillan
Vesma K. McQuillan Professor/ Head of TYP-0.Lab at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
5.05
5.42
5.53
4.44
5.11
Zen Zheng
Zen Zheng Design Director at Leaping Creative
it is visually stunning with vivid...
5.98
5.42
5.53
4.44
5.34
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
Very strong visually yet seems suit...
6
6
6
5.5
5.88
Bart Veen
Bart Veen Experience Designer at Bart.Agency
5.05
5.42
5.53
4.44
5.11
Client
Viacom Brasil
Floor area
500 ㎡
Completion
2021
Social Media
Instagram
Video Content for LED panels

Set design for the annual MTV Brasil Award, called MIAW. 

In a year where the Award had to follow rules of social distance and we could't have an audience, due to COVID 19, the great challenge was to create thought-provoking and welcoming spaces that would impress the virtual audience with creativity and innovation, while the talents that passed by the stage were protect. 

The project was developed inside a concert hall, Audio Club, in São Paulo. We use all available spaces between the stage and the audience area to distribute 3 distinct places: the Cubo Stage, the Main Stage and the Miaw’s Logo Stage. The functionality between this 3 places could be explored by the directors and the cameras game. 

The Cubo stage was a space for musical performances, configured from the assembly of a larger Cube, made with semi-mirrored Plexiglas walls, ceiling and floor, which in turn reflected a smaller Cube, mounted inside it. 

This smaller Cube had coloured Plexiglas walls and ceiling, which were infinitely reflected in the mirrored walls of the larger cube. The LED panel was positioned behind one of the walls of the larger cube, which provided yet another layer of information and reflection. A consistent light apparatus was mounted around the cubes, and at their edges we had white neon lines that delimited the shape.

The Main stage, was the space for awards and some musical performances. Three square stages and 3 LEDs were mounted on a large pool of broken mirrors. All this broken mirrors used were scrap and gained a new creative and playful reading, expanding the spaces of lights and colours around them.

The Miaw’s Logo stage was a third place for musical performs, where the Award Logo was built three-dimensionally on a kind of steel surface. The delicate layer of oil oozed over its surface. This oil was a recycled oil, of course, and gave the logo a more sublime and creative dimension.

The way the project worked with new readings for recycled materials, such as mirror and oil, resulted in a TV show with a different palette of sensations and textures. The multiple dimensions of color in the Cube completed the ambitions for innovation and creativity that MTV Channel asked for at the beginning of conversations.