'mtl' is a culture platform that functions as a multi-brand select-shop, a popup gallery, a brand showroom, a DJing lounge, and a cafe in Hannam dong, Seoul. The client used to run his select-shop named 'More Than Less' in Yeonnam dong, Seoul, and had faced the limit of select-shop business. He wanted to expand their business in different ways. In following his need, we suggested that he expand his business category from a select-shop to a culture platform and have a neat F&B brand from Berlin to let people spend more time in the space strategically. We proposed to Bonanza Coffee Heroes, a berlin-based specialty coffee brand, to have a shop in shops within mtl. As 'mtl' drastically became famous shop in Seoul, Bonanza Coffee Heroes decided to give 'mtl' the right of exclusive distributor in Korea. mtl is a rebranded name and an abbreviation for More Than Less. This space pursues the minimalism and suggests the minimal lifestyle. Having reflected its brand identity, we designed the space of ‘mtl’ considering the different 5 brands balance effectively as well.