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Moxy East Village

Rockwell Group

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Bronze

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Hotel
5.93
7.21
6.71
5.21
6.27
Oliver Salway
Oliver Salway Founder at Softroom
The restaurant and cellar bar space...
7
7
7
5
6.5
Tom Edington
Tom Edington Creative Director at YourStudio
The design team have really thrown...
5
8
8
5
6.5
Alia el Tanani
Alia el Tanani Founder at Living In Interiors & Don Tanani
6
6
6
6
6
Cameron Fry
Cameron Fry Creative Director at Liqui Group
Sign me up, an absolutely beautiful...
9
9
9
5
8
Wiebe Boonstra
Wiebe Boonstra Art Director / Co Founder at DUM
Just did some scrolling because of...
5
7
6
5
5.75
William Lim
William Lim Managing Director at CL3 Architects Limited
i agree with Weibe the design comes...
5
7
6
5
5.75
Elena Apiou
Elena Apiou Head of design at Adagio Aparthotels
Ceilings of both restaurant and bar...
7
8
7
5
6.75
Daisuke Nagatomo
Daisuke Nagatomo Assistant Professor at National Taiwan Normal University
Well composed room with creative de...
6
7
7
5
6.25
Giulia Maria Moschen Bracho
Giulia Maria Moschen Bracho Trend Researcher | Futurist at Freelance
4
6
5
5
5
Heidi Smith
Heidi Smith Partner at Gray Puksand
The hotel rooms appear well laid ou...
5
8
7
5
6.25
Sanxia Zhou
Sanxia Zhou Director at Sunshine PR and Frame China
6
7
7
6
6.5
Valérie Boerma
Valérie Boerma Founder at Barde vanVoltt
5
6
6
5
5.5
T.K. Chu
T.K. Chu The Founder and Principle Designer of T. K. Chu Design Group and TK Home at T. K. Chu Design Group
6
7
6
5
6
Vincent de Graaf
Vincent de Graaf Co-founder at AIM Architecture
I applaud this project for taking o...
7
8
7
6
7
Client
Lightstone
Floor area
11231 ㎡
Completion
2019

The hotel embraces the unique character of its historically iconoclastic neighborhood with a design that represents a kind of urban archaeology— its 13 floors are conceived as homages to different eras in the East Village’s past, present and future. The façade references neighborhood styles, from Cor-Ten steel matching the oxidized steel ornamentation on older buildings to board-formed concrete piers mirroring contemporary local structures. This gritty architecture is carried inside, where check-in kiosks are assemblages made from vintage furniture—like what a resourceful local might salvage from the sidewalk. Striped tapestries with alternating bands of graffiti and graphics recall shredded layers of wheat-pasted posters—as one might see peeling off a downtown façade. The ground floor is connected to the East Village’s “creative dissidents” of the 1980s, the era of punk rock and renegade art. In the bar & café, vintage, graffiti-tagged mirrors decorate the walls, an enclosed patio with tumbling greenery feels like an East Villager’s secret backyard, , and a Skee-Ball machine and bookcase filled with vintage VHS tapes provide a hit of nostalgia. A pair of glass-enclosed studios transform from meeting rooms into lounge seating, with custom-designed furniture that deconstructs and walls that fold away. The 286 bedrooms are designed to maximize space and flexibility, with canopy beds that embed a television and clever storage space, industrial-style windows letting in abundant natural light, and custom glass dividing walls spray-painted with graffiti tags and stencils of NYC landmarks. The French-Mediterranean restaurant inspired by the musical legacy of the 1960s features a soaring triple-height dining room covered by a dramatic wire mesh sculpture by Italian artist Edoardo Tresoldi, inspired by the legendary Fillmore East. An underground intimate late night lounge is a sexier, sophisticated update of the clubs that defined East Village nightlife in the 1990s. Moxy East Village embraces the unique character of its historically iconoclastic neighborhood. The design is based on a kind of urban archaeology, with the hotel’s 13 floors loosely conceived as homages to different eras in the East Village’s past and present, as well as a projection of its future. Rockwell Group, the interior designer on the project, aimed to capture the spirit of the East Village, allowing guests to uncover its many historical threads. The ground floor, for instance, is connected to the “creative dissidents” who defined the East Village of the 1980s, the era of punk rock and renegade art. Three check-in kiosks just inside the entrance are assemblages by local artist Michael Sanzone, made from found objects and materials—like what a resourceful East Villager might piece together from furniture salvaged from the sidewalk. Just beyond, past a wall of broken glass that reflects what Rockwell calls the “beautiful chaos” of punk rock, is Alphabet Bar & Café, a lobby bar and café that includes plush sofas and swinging chairs, plus a Skee-Ball machine and a bookcase filled with vintage VHS tapes and televisions that add a hint of nostalgia. Sprinkled throughout the hotel are defining “moments” that capture visitors’ imagination. The elevators represent a catalyst of change, with cabs clad in infinity glass custom-printed with thousands of emojis—representing the language of tomorrow and the idea of infinite possibility. The centerpiece of Moxy East Village is Cathédrale, a French-Mediterranean restaurant with design inspired by the musical legacy of the 1960s, in all of its decadence and raw creativity. As diners descend from the lobby, they encounter a show-stopping main dining room; a soaring, triple-height space covered by Edoardo Tresoldi’s dramatic wire mesh sculpture, Fillmore. Inspired by the Fillmore East, the legendary “Church of Rock ‘n’ Roll,” the sculpture resembles the apparition of a grand domed ceiling.