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Morozoff Flagship Store

Roito Inc.

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
6.20
6.10
6.60
5.80
6.18
Florian Seidl
Florian Seidl Design Manager at Lavazza
Luminous space in the entrance area...
9
8
10
8
8.75
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
6
7
6
5
6
Matteo Renna
Matteo Renna Founder at matteorenna | studio
The use of glass and the colored le...
8
7
8
7
7.5
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
5
5
7
5
5.5
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Whilst I like concept with the leav...
5
6
6
5
5.5
Simona Franci
Simona Franci Principal and Design Director at Fortebis
5
5
5
6
5.25
Shannon Pringle
Shannon Pringle Interior Designer at Bernardon
I love this design concept of tryin...
8
8
9
8
8.25
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
4
5
4
4
4.25
Royce Epstein
Royce Epstein Design Director at Mohawk Group
7
5
6
4
5.5
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
5
5
5
6
5.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
5.70
6.40
6.40
5.90
6.1
Florian Seidl
Florian Seidl Design Manager at Lavazza
Coherent use of corporate colors th...
8
9
9
9
8.75
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
5
6
6
5
5.5
Matteo Renna
Matteo Renna Founder at matteorenna | studio
7
8
7
7
7.25
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
5
5
7
5
5.5
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Well controlled palette of material...
6
6
7
5
6
Simona Franci
Simona Franci Principal and Design Director at Fortebis
5
7
6
6
6
Shannon Pringle
Shannon Pringle Interior Designer at Bernardon
7
8
8
8
7.75
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
3
4
3
5
3.75
Royce Epstein
Royce Epstein Design Director at Mohawk Group
6
5
6
4
5.25
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
5
6
5
5
5.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
5.60
5.80
6.60
5.90
5.98
Florian Seidl
Florian Seidl Design Manager at Lavazza
Tinted glass walls with different p...
8
9
9
9
8.75
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
5
6
6
5
5.5
Matteo Renna
Matteo Renna Founder at matteorenna | studio
I like the combination of the tinte...
6
5
7
7
6.25
Tetsuya Matsumoto
Tetsuya Matsumoto Head Architect at KTX archiLAB
5
5
7
5
5.5
Justin Bridgland
Justin Bridgland Founding Partner at More Design Office
Leaf installation is very well exec...
7
6
7
5
6.25
Simona Franci
Simona Franci Principal and Design Director at Fortebis
Nice the use of corporate colors in...
5
7
6
7
6.25
Shannon Pringle
Shannon Pringle Interior Designer at Bernardon
6
6
8
7
6.75
P.C.Ee
P.C.Ee Editor & Creative Director at industry+
3
4
3
5
3.75
Royce Epstein
Royce Epstein Design Director at Mohawk Group
6
5
7
4
5.5
alberto caiola
alberto caiola Design Director at Alberto Caiola Studio
5
5
6
5
5.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
5.44
6.22
6.00
5.89
5.89
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.67
6.11
6.44
5.78
6
Designer
Client
Morozoff Limited
Floor area
201 ㎡
Completion
2019

Design challenge This is the design for the Morozoff Flagship Store, which has a history of over 88 years. So we respectively set two themes. First, a design still needs to be loved by its existed guests. Second, the guest would expect the future of the company and keep being their loyal guests. And tried to use their iconic color and cookie for the interior design and materials. Design result Reflecting the light randomly from the leaf could like a large chandelier and also providing brilliance and a luxury atmosphere. Looking through the glass partition, there is a construct of classic and contemporary that we could expect a good connection between the past, present, and future of the store and the company with the guests.