Design challenge This is the design for the Morozoff Flagship Store, which has a history of over 88 years. So we respectively set two themes. First, a design still needs to be loved by its existed guests. Second, the guest would expect the future of the company and keep being their loyal guests. And tried to use their iconic color and cookie for the interior design and materials. Design result Reflecting the light randomly from the leaf could like a large chandelier and also providing brilliance and a luxury atmosphere. Looking through the glass partition, there is a construct of classic and contemporary that we could expect a good connection between the past, present, and future of the store and the company with the guests.
Morozoff Flagship Store
Roito Inc.
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Florian Seidl
Design Manager
at Lavazza
Luminous space in the entrance area...
9
8
10
8
8.75

Jelle Sapulete
Design Director
at Adidas
6
7
6
5
6

Matteo Renna
Founder
at matteorenna | studio
The use of glass and the colored le...
8
7
8
7
7.5

Tetsuya Matsumoto
Head Architect
at KTX archiLAB
5
5
7
5
5.5

Justin Bridgland
Founding Partner
at More Design Office
Whilst I like concept with the leav...
5
6
6
5
5.5

Simona Franci
Principal and Design Director
at Fortebis
5
5
5
6
5.25

Shannon Pringle
Interior Designer
at Bernardon
I love this design concept of tryin...
8
8
9
8
8.25

P.C.Ee
Editor & Creative Director
at industry+
4
5
4
4
4.25

Royce Epstein
Design Director
at Mohawk Group
7
5
6
4
5.5

alberto caiola
Design Director
at Alberto Caiola Studio
5
5
5
6
5.25

Florian Seidl
Design Manager
at Lavazza
Coherent use of corporate colors th...
8
9
9
9
8.75

Jelle Sapulete
Design Director
at Adidas
5
6
6
5
5.5

Matteo Renna
Founder
at matteorenna | studio
7
8
7
7
7.25

Tetsuya Matsumoto
Head Architect
at KTX archiLAB
5
5
7
5
5.5

Justin Bridgland
Founding Partner
at More Design Office
Well controlled palette of material...
6
6
7
5
6

Simona Franci
Principal and Design Director
at Fortebis
5
7
6
6
6

Shannon Pringle
Interior Designer
at Bernardon
7
8
8
8
7.75

P.C.Ee
Editor & Creative Director
at industry+
3
4
3
5
3.75

Royce Epstein
Design Director
at Mohawk Group
6
5
6
4
5.25

alberto caiola
Design Director
at Alberto Caiola Studio
5
6
5
5
5.25

Florian Seidl
Design Manager
at Lavazza
Tinted glass walls with different p...
8
9
9
9
8.75

Jelle Sapulete
Design Director
at Adidas
5
6
6
5
5.5

Matteo Renna
Founder
at matteorenna | studio
I like the combination of the tinte...
6
5
7
7
6.25

Tetsuya Matsumoto
Head Architect
at KTX archiLAB
5
5
7
5
5.5

Justin Bridgland
Founding Partner
at More Design Office
Leaf installation is very well exec...
7
6
7
5
6.25

Simona Franci
Principal and Design Director
at Fortebis
Nice the use of corporate colors in...
5
7
6
7
6.25

Shannon Pringle
Interior Designer
at Bernardon
6
6
8
7
6.75

P.C.Ee
Editor & Creative Director
at industry+
3
4
3
5
3.75

Royce Epstein
Design Director
at Mohawk Group
6
5
7
4
5.5

alberto caiola
Design Director
at Alberto Caiola Studio
5
5
6
5
5.25
Designer
Client
Morozoff Limited
Floor area
201 ㎡
Completion
2019