"The most beautiful things in the world cannot be seen or touched—they must be felt with the heart."
The Traveler in Space — Antoine de Saint-Exupéry

MORE Apartment Hotel ｜Beijing Guomao Project
A long-stay urban sanctuary for the "Lazy Z Generation," the MORE Apartment Hotel ｜Beijing Guomao Project reimagines city living through a holistic architectural intervention. Commissioned by the brand curator, LOD Architecture revitalized the project’s architecture, landscape, and interiors, merging urban renewal principles with refined, comfortable, and culturally resonant design. The transformation emphasizes a Neo-Modernist aesthetic-clean, timeless, and elegant-while fostering a minimalist spatial language and a poetic atmosphere for contemporary urban life.

Project Background:
Location: No. 38 Baiziwan Road, Chaoyang District, Beijing
Site Area: 5,500 sqm ;Total GFA: 10,369 sqm | Original Building Height: 46.5m
Program: 258 guest rooms | Public Areas: 617 sqm

Architectural Facade Concept: Neo-Modernism:
The design pursues a restrained, tactile materiality in grayscale tones, blending minimalist aesthetics with cultural depth. the intervention introduces new steel structures and glass curtain walls. These elements intertwine with the original building fabric, dissolving boundaries between old and new to create an organic urban ecosystem.

Key Interventions:
Ground-Level Reconnection: Enhanced intimacy with the landscape, transforming the site into a vibrant micro-neighborhood.
Cultural Layering: Integration of Northern Chinese vernacular traditions into the facade’s material narrative.

Landscape Design:
The 3,137 sqm private courtyard prioritizes pet-friendly zones and leisure spaces； Visitors through a sequence of interactive elements-graffiti walls and the "Little Mole" IP installation—to heighten curiosity and enrich the arrival experience.

Interior Design: "MORE’s Journey" Narrative
The public areas follow the storyline Herbivore Hormone Exploration, threading through themed spaces inspired by Planet B612.
Three Temporal Themes:
Work Mode (Living Room: Coffee & Productivity)
Leisure Mode (Open Café: Afternoon Tea)
Night Mode (Service Bar: Mojito Ambiance)

Three themed show flats Unit Typologies:
Hormone Planet
Midsummer Chlorophyll
Macaroonism Pet-Friendly

Project Team
Partner / Principal Designer :Ann Chunlan Yan
Yuwen Fan;Guoxiang Qian;Zhiwei Zhang;Asa Yu;Irene Zhang ;Coco.Gao;Nancie Zhang;

Design Philosophy
LOD Architecture traces the evolving lifestyles of Millennial/Z generations through interactive spatial experiences. By blending social engagement with atmospheric storytelling, the project caters to "digital nomads" who value shared culture, midnight socialization, and "effortless living." This innovative approach elevates brand identity while advocating for pluralistic, human-centric design. LOD Adapted for architectural professionalism, clarity, and competition jury appeal.