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Mondial Legacy Window Display

Aji Fajar

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Designer
Client
Mondial Jeweler
Floor area
15 ㎡
Completion
2020
Development & Production
Video Editing & Motiongrapher (content in display)

Mondial Jeweler celebrated the 41st Anniversary with the key message on showing how they always keep the quality from time to time as the top jewelry brand in Indonesia. They marked the anniversary with the launch of “Legacy” collection, a series of product that is timeless yet elegant. So, I took the project with a premise “A Journey Through Time”, an idea of creating an object that is from the past but is forming into the future. Classic and futuristic aesthetic, all in one display arrangement. In all things, the supreme excellence is creativity. I used recycle waste autoclaved concrete material and upcycled as a pedestal with rough finish to give a classic impression. Shining moving lights inside the pedestal that are reflected with glass prisms gave off an elegant yet futuristic form. This combination displayed the creative beauty. To show a character of a diamond, how it reacts to the lights. Like all magnificent things, it’s very simple. Give minimalist functional impression to show the product’s value effectively. The relic pedestal material is also sustainable that shows a timeless elegance with a modern appeal. Simplicity is the ultimate sophistication. Show not only the elegance that never goes out of style, but also responsibly sustainable. All in all the final is to deliver the beauty of the product (by window display) in line with the launch campaign more effectively.