As the first urban exhibition hall of MINI in China, the brand's appeal is to combine the regional advantages and the sustainable development concept trend of BMW Group to build an exhibition hall that publicizes the brand spirit. Based on its own design strategy advantage of being environmental-friendly and sustainable and rooted in the brand spirit concept, ARCHIHOPE broke through the tradition to build a differentiated shopping mall car showroom, captured the anchor of the times and combined geographical advantages to create a pun inclusive "MINI world" with environment-friendly materials and design techniques. 

This is a "MINI" exhibition hall with two entrances embedded in a glass box. The "customer entrance" is the main entrance in the mall, and the "MINI exhibition hall entrance" is the entrance in the outer street. The reception desk and sales office are located on the left side of the shopping mall near the customer entrance. In the middle of the exhibition hall is the customer negotiation area, behind which is a wall for MINI owners to share travel photos. The vestibule facade of exhibition hall space is made of environmentally friendly art paint, while the rear is paved with environmentally friendly material oriented strand board. 

Different interfaces are divided by lamp belts, which is environmentally friendly with a good physical character and take into account aesthetics at the same time. It is a manifestation of practical significance and an interpretation of the future vision to integrate the concept of green and sustainable development into the space and put the concept into practice. The tracks weaving their ways through the space and whirling around give the space a powerful dynamic sense, which is the concrete carrier of the brand's core concept. It externalizes MINI's spiritual pursuit of "freedom", but the tracks that seem to shuttle freely are actually carefully designed. 

Considering the huge single volume of "MINI car", the moving line in the exhibition hall needs to ensure that cars can move flexibly in it, so the design of height and direction of the tracks are limited, and the visual effect brought about by the tracks should also be taken into account. The natural rhythm poured into the space creates a more friendly atmosphere. The design orientation of the "urban exhibition hall" expands its audience, causes emotional links besides commercial links, and enables people to understand the spirit of the brand in the dialogue with the exhibition hall. 

The urban culture and natural landscape blend in the mini "glass box". The staggered cut elevations create conceptual mountains. Shuttle in the world of MINI, travel across mountains and rivers, seek forests, and you will freely stretch your perception in the glass box to the vast world.