Mindray North America has a rich history of innovation and integration. Although Mindray is a Chinese company, the North American division combines the forces of Datascope, Zonare and Mindray. Before Dimensional Communications was involved, not much had changed at their corporate office in Mahwah since Mindray acquired Datascope. Working with Mindray’s internal marketing team, the design experts at DCI helped transformed what was typical corporate into distinctly Mindray North America. The centerpiece of the new lobby was a timeline wall sweeping into the architecture of the building. All 3 brands had their own pieces of history embedded into the timeline design. A combination of light boxes, showcases and graphics stepped on different levels to create a dynamic design, at a responsible price tag. In addition, the layout of the space was re-worked to accommodate a more positive impactful customer experience by moving the reception desk and expanding the lobby area to be open to the product showroom.