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Milkland

Ryusuke Nanki

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Client
Hokuren
Floor area
43.00 ㎡
Completion
2018

This is a design of a pop up store.
The place was originally occupied by a huge advertising sign, meaning the indoor space was merely an adjunct to the outdoor advert. We thought of this place as an advertising media where people could walk in to sample the products, and designed the shop space that continues on to the ad.

People attracted to the giant sign with cow print walks in through the façade to the shop, also covered from floor to ceiling with the same pattern. At the ice cream counter (also covered in cow print), customers buy soft-served ice cream or sweets made from milk and head to the floor above. The cow pattern continues on to this floor where a life-size model of a cow blends in with the black-and-white pattern.