A Tea House Where Tea Inspires Everything This concept store was launched recently by Kirin Gogo no Kocha, one of Japan’s leading black tea brands. In contrast to the world of coffee, where there seems to be a constant stream of new concepts, not much happens in the world of tea. This shop was designed as a place to start making black tea news. Nothing in the shop—including the hanging chairs in shades of milk and milk-tea—resembles what one might find in a typical tea salon, but everything is inspired by tea. It’s all designed to offer a relaxing new kind of black tea experience.