Inspired by the opulence, drama, and layered visibility of theater, Kokaistudios’ design showcases an eclectic array of men’s, women’s, and lifestyle brands to glamorous effect. Spread across two floors, the 1,600sqm venue’s complex programming called for careful consideration in terms of directing visitors into and around the space.
Imagined as a rehearsal room, the downstairs retail space is home to the store’s more entry-level products, including high street fashion, athleisure wear, lifestyle accessories, and flowers. A mirrored wall stretching the length of the space not only amplifies light, but also makes a playful nod to a theater’s rehearsal studio. Elegant light grey terrazzo steps are offset by dazzling walls of mosaic mirror, spanning both levels and extending to a third-floor office beyond. Comprising over 1,000 pieces of custom-cut antique-finished glass, studded with gleaming brass brackets, the area alludes to the edginess of the Mia Fringe concept by way of an unmistakably contemporary ripple glass balustrade.
For the best seats in the house, a more formal upstairs dining room is imagined as the well-appointed boxes and balconies of a classical theater. Theatrical in tone, the space contrasts elegant materials - an abundance of walnut, parquet flooring, and touches of burnished brass. The physical juxtaposition between textures refined and rough mirrors Mia Fringe’s curatorial approach of edgy sophistication. Throughout, product displays take the form of abstract wooden blocks, appearing as stage props in an unknown play.