Mextra Lab Base is designed to be an international life museum with a combination of aesthetics, interaction and experience, a life museum aiming to convey MEXTRA life concept, upgrade furnishing consumption and demonstrate its leading design. 

Centered on Lab Base, it becomes an R&D center inspiring aesthetic innovation. As a complex immersive experience field, it not only displays the furnishing aesthetics that MEXTRA has been dedicating to, but also not only show the brand stick to explore aesthetics at home, but also spread and lead the development of life culture. When MEXTRA commissioned us to make the design, it talked with us about the design of showing its stores. 

As one of the brands in China's furniture industry, MEXTRA has been being popular with terminal consumer brands. With more than 100 stores in China, it still hopes to have a showroom in Dongguan Famous Furnishing Expo Park, which plays an important role in Guangdong-Hong Kong-Macao Greater Bay Area. The showroom provides service to customers from home and broad and also C-terminal users, fully reflecting the unique brand image. "Make the space art, and make the art spatial." This is the spiritual core of the design.

 A 45-meter-long heterogeneous metal Mosaic wall is designed on the exterior window, a space art installation that pays tribute to the artist Antonio Gaudi. It interprets the art language of Gaudi times with modern materials. We base our design on the needs of our client. Mextra Lab Base is built to convey four philosophies: innovation energy, cutting-edge aesthetics, brand design empowerment and management and operation. About 45-meters heterogeneous space has three different themes: Surprising Gift, Mysterious Date and Wild Party. 

The project can be analyzed from two business perspectives. One is the brand. The space is an "energy field" with the functions of promoting brand image, spreading residential aesthetics and the leading edge of life culture. The other one is business. It is a medium to attract investment and promote brand recognition to achieve its value transformation. Mextra Lab Base provides customers a C-END drainage, by which it creates a brand memory point enhancing the brand symbol and build an immersive interactive experience field, helping customers explore aesthetics. 

At the entrance of the showroom, an art installation base is set up to convey MEXTRA’s aesthetics. The artistic scene created by this unusual installation not only attracts customers but also create online topic about the brand, achieving the spread of Internet traffic. At the same time, we are also exploring a way of commercial innovation. On the basis of traditional design mode, we priority brand planning instead of conceptual creation, which not only updates our working process but also reflects our thinking about future complex business environment.