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Meunier Aesthetic Medicine Flagship Store

Domani Architectural Concepts

6.69
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JURY VOTES
Single-Brand Store
Comments
6.92
Innovation
6.54
Functionality
7.31
Creativity
6.00
Sustainability
6.69
Total
Client
Meunier Technology Beauty Center
Floor area
1200.00 ㎡
Completion
2020

Bright Night and Gentle The project is Meunier Aesthetic Medicine‘s first flagship store. The design concept is in line with Shenzhen’s “Culture+N” new industry policy. It also tries to start a discussion of dramatic culture metaphor in the commercial space: the connection and experience of the”modern feminism” and “space”. Modern women are great increased of consumption of aesthetic beauty. The increased attention and demand of appearance is not just consumerism but essentially the prevalence of modern feminism, from resistance to masculine power to resistance to patriarchy then to the observation on gender type and self-release. The evolution of feminism had so far break the “gender custom” and has developed in to a stage of self-recognition of gender. People face the differences in physiology, demand social balance and respect the freedom of genetic traits. And the female group has been in a liberation movement for nearly 200 years from proposing equality and equal rights to economic independence and then to freedom of consumption. The enormous economic data behind this means that the idea of feminism today has become the self-construction of general female even it only begins with appearance. The exterior and interior have always been a definite link up. Meunier’s space design is based on observation and feedback of this phenomenon. It explores the boundaries of female traits through contradictions between materials and space forms, creates a dramatic experience in commercial space through collision of brightness and darkness, hardiness and softness, and describes the inherent complexity of human physical gender and social gender through tough and calm appearance and emotional space.