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Mercedes-Benz EQS x Tom Van Der Borght

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Mercedes-Benz Vision EQS x Tom Van der Borght @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz Vision EQS x Tom Van der Borght @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz Vision EQS x Tom Van der Borght @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz Vision EQS x Tom Van der Borght @ Mercedes-Benz Fashion Week Berlin - digitalsalat

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Set Design
6.27
5.55
6.55
5.55
5.98
Nathan Watts
Nathan Watts Creative Director at Interstore
7
5
8
8
7
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
7
5
7
6
6.25
Simon Goff
Simon Goff Founder and Director at Floor_Story
7
7
7
5
6.5
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
5
6
5
5.25
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
4
4
5
5
4.5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
7
6
3
6
5.5
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
7
5
6
5
5.75
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
6
6
6
5
5.75
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
when looking at the stars we just s...
8
7
8
6
7.25
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
5
5
8
5
5.75
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
6
6
8
5
6.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Set Design of the Year
7.02
6.56
6.90
5.69
6.54
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
7.6
7.88
6.55
5.55
6.9
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
6.27
5.55
7.02
5.55
6.1
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
I'm a bit puzzled by this confluenc...
6.27
5.55
6.55
5.55
5.98
Avşar Gurpinar
Avşar Gurpinar Assistant Professor at Istanbul Bilgi University
I have my reservations about whethe...
7.95
7.26
7.49
6.12
7.21
Client
Mercedes-Benz
Floor area
100 ㎡
Completion
2021
Film Director
Creative Director
Client Mercedes-Benz

Mercedes-Benz Vision EQS staging at Mercedes-Benz Fashion Week Berlin Fall / Winter 2021 in collaboration with Tom Van Der Borght. The Belgian fashion designer had the opportunity not only to present his latest fashion pieces but also to create a unique display for the Mercedes-Benz VISION EQS. His approach was to find a mix between the future and the past by using early computer graphics and handcrafted weaving techniques. The image that he wanted to portrait was an image of hope and moving forward to a bright future. In his design process Tom Von Der Borght always likes to add and accumulate things until nothing else can be add on. This is how he created the powerful display by using colorful weaving elements paired with video installations on LED screens.