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Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin

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Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.36
6.09
6.73
5.00
6.05
Frank Lee
Frank Lee Founder and President at Shanghai Fengyuzhu Culture Technology
6
5
7
5
5.75
Simon Goff
Simon Goff Founder and Director at Floor_Story
Really enjoyed the light and short...
7
6
7
5
6.25
Nathan Watts
Nathan Watts Creative Director at Interstore
Beautifully sequenced animation of...
8
6
7
4
6.25
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
It's cool that lighting combines wi...
6
6
6
5
5.75
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
7
6
6
5
6
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
6
6
5
5.5
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
6
6
6
5
5.75
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
6
6
7
5
6
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
7
8
8
6
7.25
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
6
6
7
5
6
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
Nice Visual Effects that resonate w...
6
6
7
5
6
Client
Mercedes-Benz
Floor area
100 ㎡
Completion
2020
Creative Director
Motion Designer
Client Mercedes-Benz

Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn / Winter 2020 with sporty heritage and dynamic design. The installation showed dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The 2020 display was characterized by the installation of high-resolution LED tiles starting on the rear face as a large, contiguous media area. This was spatially extended to the front by three arches, each of which was played on three sides. The content was created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation played with the shapes of the car, with the spatial constellation and added dynamism and powerful images. The installation of the Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn/Winter 2020 at Kraftwerk Berlin merges new technology with prospective design in the surrounding of fashion. The creative set up in the former power station Mitte – a piece of Berlin’s industrial history - plays with dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The display is built out of high-resolution LED tiles starting on the rear face of the fully electric car as a large, contiguous media area. This was spatially extended to the front by three LED arches, each of which was played on three sides. The content is created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation plays with the shapes of the iconic car, with the spatial constellation and adds dynamism and powerful images. The set up creates a space resonating with energy and refers to the famous techno club Tresor which is part of Kraftwerk.