Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn / Winter 2020 with sporty heritage and dynamic design. The installation showed dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The 2020 display was characterized by the installation of high-resolution LED tiles starting on the rear face as a large, contiguous media area. This was spatially extended to the front by three arches, each of which was played on three sides. The content was created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation played with the shapes of the car, with the spatial constellation and added dynamism and powerful images. The installation of the Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn/Winter 2020 at Kraftwerk Berlin merges new technology with prospective design in the surrounding of fashion. The creative set up in the former power station Mitte – a piece of Berlin’s industrial history - plays with dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The display is built out of high-resolution LED tiles starting on the rear face of the fully electric car as a large, contiguous media area. This was spatially extended to the front by three LED arches, each of which was played on three sides. The content is created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation plays with the shapes of the iconic car, with the spatial constellation and adds dynamism and powerful images. The set up creates a space resonating with energy and refers to the famous techno club Tresor which is part of Kraftwerk.
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin
Ele Anschütz Bühne und Dekoration
Bronze

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Frank Lee
Founder and President
at Shanghai Fengyuzhu Culture Technology
6
5
7
5
5.75

Simon Goff
Founder and Director
at Floor_Story
Really enjoyed the light and short...
7
6
7
5
6.25

Nathan Watts
Creative Director
at Interstore
Beautifully sequenced animation of...
8
6
7
4
6.25

Ting Yu
Chief Architect
at Wutopia Lab
It's cool that lighting combines wi...
6
6
6
5
5.75

Janne van Berlo
Founder
at Atelier van Berlo
7
6
6
5
6

Nic Granleese
CEO and Cofounder
at BowerBird
5
6
6
5
5.5

Lorcan O'Herlihy
Founder, Design Principal
at Lorcan O'Herlihy Architects [LOHA]
6
6
6
5
5.75

Jeff Yrazabal
President
at SRG Partnership
6
6
7
5
6

Julio Kowalenko
Cofounder
at Atelier Caracas
7
8
8
6
7.25

Akanksha Deo Sharma
Designer
at Ikea
6
6
7
5
6

Tobias Geisler
Cofounder
at VAVE Studio
Nice Visual Effects that resonate w...
6
6
7
5
6
Designer
Client
Mercedes-Benz
Floor area
100 ㎡
Completion
2020
Creative Director
Project Lead
Motion Designer
Client Mercedes-Benz