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Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin

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Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat
Mercedes-Benz EQ Silver Arrow @ Mercedes-Benz Fashion Week Berlin - digitalsalat

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.36
6.09
6.73
5.00
6.05
Magdalena Klosek
Magdalena Klosek Creative Director at IKEA
6.52
6.28
6.18
7.88
6.72
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
The recycled 3D printed lamp is a f...
6.52
6.28
6.18
7.76
6.69
Javier Jimenez Iniesta
Javier Jimenez Iniesta Director at Studio Animal
exemplary use of technology for sus...
6.52
7
7
8
7.13
Andrea Sensoli
Andrea Sensoli Founder and Principal Architect at Superfuturedesign*
the environmental approach is remar...
8
6.28
6.18
10
7.62
Ye Zhang
Ye Zhang Founder and Chief Architect at LZA
Recycled materials are combined wit...
6.9
6.28
6.84
8.62
7.16
Client
Mercedes-Benz
Floor area
100 ㎡
Completion
2020
Creative Director
Motion Designer
Client Mercedes-Benz

Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn / Winter 2020 with sporty heritage and dynamic design. The installation showed dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The 2020 display was characterized by the installation of high-resolution LED tiles starting on the rear face as a large, contiguous media area. This was spatially extended to the front by three arches, each of which was played on three sides. The content was created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation played with the shapes of the car, with the spatial constellation and added dynamism and powerful images. The installation of the Mercedes-Benz Vision EQ Silver Arrow staging at Mercedes-Benz Fashion Week Berlin Autumn/Winter 2020 at Kraftwerk Berlin merges new technology with prospective design in the surrounding of fashion. The creative set up in the former power station Mitte – a piece of Berlin’s industrial history - plays with dynamic, movement and emotions using the field of tension between brand, design, fashion and art. The display is built out of high-resolution LED tiles starting on the rear face of the fully electric car as a large, contiguous media area. This was spatially extended to the front by three LED arches, each of which was played on three sides. The content is created as an anamorphic video, which from the visitor's perspective results in a spacious media sculpture. The video installation plays with the shapes of the iconic car, with the spatial constellation and adds dynamism and powerful images. The set up creates a space resonating with energy and refers to the famous techno club Tresor which is part of Kraftwerk.