A 90m2 pitstop-shop on the most busy railway station in the Netherlands: Utrecht Central Station. This ever-changing shop shows all who walk by on a daily basis, the best styles.

A shop where you can pick up your freshly ordered online order, recharge your phone and get a quick fix hair do. You come by this place every day, so why not?

For this concept we designed a clear and easy to approach Pop-up shop. Four flexible, all white closets on each side, for those 4 must have looks. A white framework wall to display iconic styles. And a huge flexible white table in the middle to show you some must-haves of that week: the best book, sneaker, cap, white socks, fanny pack. The big black arrow on the ceiling leads you to the bar, to recharge and to receive your new style. Fine graphic Memphis-style lines in black steel surround you at the bar while having a chat and being inspired by the artworks on the wall. The TL led lighting creates an upside down pedestrian crossing towards the end of the store.

The whole store is flexible to be used as a gallery or launch party venue for collaborations with streetwear brands like: Nike, Adidas, Levi’s, Tommy Jeans, Wood Wood, and many more.