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ME:DOM Kpopmerch Flagship Store

Flymingo

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.29
6.89
6.96
5.04
6.3
Filip Milovanovic
Filip Milovanovic Design Director at Yabu Pushelberg
This project incorporates reference...
6
7.5
7
4
6.13
David Kulen
David Kulen Creative Director at Powerplant
6
7
7
6
6.5
Ludmila Machado
Ludmila Machado Founder at Aurora Design
6.8
7
7
5
6.45
Isabelle Kievenheim
Isabelle Kievenheim Head of Store Development at & Other Stories H&M Group
7
8.5
8.5
4
7
Michelle Smith
Michelle Smith Associate Designer at M Moser Associates
6
7.5
7
4
6.13
Luca Macri
Luca Macri Partner at Lamatilde
7
7
8
4
6.5
Mark Timo
Mark Timo Founder at De Interieur Club
6
7
7
5
6.25
Weiping Lin
Weiping Lin Founder and Design Director at Lin Wei Ping Design Consulting
6
7
7
4
6
Terry Xu
Terry Xu Chief Designer at Masanori Design Studio
6
7
6
5
6
Apoorva Shroff
Apoorva Shroff Founder at lyth Design
6.18
6.18
6.1
6.26
6.18
Drew Gilbert
Drew Gilbert Design Manager at OBMI
6.34
7.14
6.42
5
6.23
Liyu Xue
Liyu Xue Founder and Creative Director at Staay
7
7
8
5
6.75
Llisa Demetrios
Llisa Demetrios Chief Curator at The Eames Institute of Infinite Curiosity
6
7
6
5
6
Marcel Häusler
Marcel Häusler Creative Director at Karl Anders
3
5
6
5
4.75
Alessandro Ranaldi
Alessandro Ranaldi Head of Workplace Consultancy at Foster and Partners
6
7
7
5
6.25
Juan Alberto Andrade
Juan Alberto Andrade Founder at Juan Alberto Andrade
8.05
8.3
8.6
7.64
8.15
Yuan Jiang
Yuan Jiang Cofounder at Soda
7
5
7
5
6
Yuanman Huang
Yuanman Huang Cofounder and Creative Designer at GS Design
6.92
5.88
5.57
5.88
6.06
Designer
Client
Kpopmerch
Floor area
582 ㎡
Completion
2022
Social Media
Instagram

KPOPMERCH aims to become a business that exists for fans.

The spatial concept of the flagship store called "ME:DOM", a portmanteau of "ME" from KPOPMERCH and "DOM" from the word fandom, has been completed. ME:DOM by KPOPMERCH is not only a collection of everything about K-pop but also our—and my—shrine that the fans and KPOPMERCH will complete together. A space that signifies being with fans, ME:DOM plays an important role in strengthening connections with the fans, br and raising the awareness of each fan as a member of the K-pop community through his/her interaction with other fans.

[KEY MATERIAL]
Among the main finishing materials, special paint was used to express the roughness of the shrine, and metallic-themed materials (hairline, laminate, mirror fabric, etc.) were used throughout to reinterpret the classic image of the shrine. In addition, the visitors were made to recollect the image of a shrine through the repetitive display of arches, pillars, and layers.

[1F: OPEN GATE]
The landscaping and monitors at the entrance signify the Forest of K-pop. The acrylic furnishings placed in between signify KPOPMERCH's brand spirit, which is about embracing fans of all tendencies, from K-pop culture to products. Next to the Forest of K-pop is an arched tunnel that seems to lead to a new world.

The tunnel represents a space of boundary between the shrine and reality, and the continuous arch and line lighting, and the videos seen beyond it signify the real beginning of entering the shrine of K-pop.

After passing through the tunnel, the visitors will face a space filled with light from a blend of the mirror fabric on the wall and the videos. It is a space designed for the fans to watch the videos of their brilliant artists freely and pleasurably.

[2F: PLAZA]
The space for the music store was designed with the motif of a plaza, where markets are held. The decorative features of arches and columns were applied to the space to display the images of a plaza. The mirror-finished closet makes the items look like they are layered, expressing the image of an infinite plaza.
The ceiling's Barrisol lighting applies the floor pattern of the plaza to the ceiling, creating the most fantastic atmosphere.

[4F/RF: GARDEN]
The cafe was intended to serve as a space where visitors can feel openness and as a free rest area where they can interact with one another and spread their fan spirit to the fullest behind the solid walls of the shrine. The seats and tables are organically connected in a sitting-around style.

This design was inspired by a park-style picnic table, and it was intended to convey the theme of several people sitting around a table and gathering virtue. The texture of frosted acrylic and white and light gray were used throughout the space to capture the freshness and cleanliness of a park.

In addition, symmetries using mirrors were expressed to elicit the concept of a "shrine" that encompasses all floors.