A brand new office tower designed by Cesar Pelli is home to a Starbucks Reserve Bar just outside of downtown Dallas. A culturally vibrant area in Dallas, Uptown is one of the most exclusive areas in Dallas and is known for its night life, restaurants, and a young urban population. Exposed concrete, rich wood finishes and copper details are inspired by the Starbucks Roastery & Tasting Room in Seattle. A teak countertop and copper tube finish panels elevate the experience at the Reserve bar, while simplified details allow the core bar to recede. Caramel leather and warm wood paneling throughout create a comfortable café for the customer. A large scale mural hand-painted over textured plaster tells the coffee story loud and clear, and dramatic lighting brings a sense of hierarchy and focus to the space. The store has a premium feel, while being approachable to all customers.