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MBC Ground

INTG.

SAVE SUBMISSION
Bronze
Bronze
THE GROUND - YONGJOON CHOI
MEDIA GROUND - YONGJOON CHOI
CUSTOM-DESIGNED FURNITURE IN LOUNGE - YONGJOON CHOI
THE GROUND - YONGJOON CHOI

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Sponsor
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Large Office
6.72
7.27
7.24
5.87
6.78
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Large Office of the Year
6.90
7.38
7.72
5.87
6.97
Ying Sun
Ying Sun Senior Interior Architect at Spotify
The design is very aesthetically pl...
6.72
7.27
7.56
5.87
6.86
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
It's a very nice color scheme. Stil...
6.72
7.27
7.24
5.87
6.78
Collin Burry
Collin Burry Design Principal at Gensler
The balance of modernity with a pal...
6.72
7.7
8.38
5.87
7.17
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
Certainly an appealing teaser and i...
7.42
7.27
7.7
5.87
7.07
Designer
Client
MBC
Floor area
360 ㎡
Completion
2023
Social Media
Instagram
Finishes
Furniture

MBC ground is a creative work environment to nurture creativity, and foster a sense of rejuvenation for a Korean broadcasting company designed by seoul-based studio, INTG.

The central theme of the space revolves around the interplay of colors, textures, and nature-inspired elements. Custom-designed furniture in the lounge spaces enhance the level of comfort with fine-tuned color palettes and texture selections. The space is designed with a harmonious blend of vibrant colors, lush greenery, and functional design elements, all meticulously orchestrated to create an environment that sparks imagination and fuels productivity.

The space is envisioned as a dynamic fusion of urban sophistication and natural serenity, where employees can escape the monotony of conventional offices experience and immerse themselves in an energizing, multi-sensory space that offers various types of seatings.

The workspace is divided into distinct functional zones differentiated by 3 different levels, each designed to cater to different aspects of creative work. These zones include: A book Lounge: Located in the entrance way of the space, relaxed seating arrangements with step cushions and ottomans, encourages casual conversations and quick refreshments.

A media Lounge: Raised 0.7m above the ground level, a media lounge is fitted with state-of-the-art AV equipment and flexible seating, facilitating engaging presentations and team meetings.

A meeting lounge: Open areas raised 1.4m above the ground level is furnished with vibrant, modular seating arrangements and meeting rooms, ideal for brainstorming sessions, group discussions, and spontaneous interactions.

MBC ground is more than just an office; it's a vibrant, living ecosystem where creativity blossoms, collaboration thrives, and well-being is prioritized. By seamlessly blending an explosion of colors, the vitality of plants, and sensible design, this workspace promises to revolutionize the way creative minds come together and generate groundbreaking ideas.