Hangzhou is China’s e-commerce capital: home to over 55,000 companies specialising in online retail. One industry hub is the 264,000 m² MAX Technology Park. Here you will find the MAX Show Office, which presents new concepts for workplace design across 2,200 m², while addressing the specialist needs of the e-commerce sector in particular.

The spatial strategy employs thoughtful contrasts to create dynamic environments. Modular ceilings establish order, while the intentionally dislocated functional areas beneath spark interest and encourage exploration. Clean lines in focused work areas are softened by hotel-inspired furnishings and warm colour accents, creating an atmosphere that blends professional efficiency with lifestyle comfort. This approach reflects the dual nature of the modern workplace: structured yet flexible, technology-driven yet human.

The ground floor lobby makes a striking architectural statement: The 7.5 metre-high space stacks reception, lounge, exhibition areas, meeting rooms and an auditorium like building blocks to form an impressive multifunctional ensemble. Playful and creative, the lobby picks up on the energy and motivational approach of the industry to make a lasting first impression.

The second floor addresses the specialist requirements of the tech and e-commerce sectors. Here we show how R&D labs and broadcasting studios can be integrated into this work world concept. The latter are equipped with state-of-the-art technology, offering the ideal conditions for audio and video recording and providing the perfect backdrop for inspirational live streams. The quality standards and innovative strength of the tech industry are rendered visible: in the high-tech glass labs as well as in the digital broadcasting facilities.

The third and fourth floors reimagine classic workspace situations in varied configurations. With flexible layouts and a range of options that take into account individual work as well as open-space concepts and a range of conference settings, we demonstrate a variety of possibilities that transcend conventional office configurations. What is always included are opportunities for spontaneous interactions, which are known to foster the best serendipitous ideas.

The fifth floor symbolises a new style of management. At the centre stands a column with fins that arch protectively across the ceiling like the branches of a tree. The tree is a metaphor for an open-minded and caring leadership approach that is both strong and nurturing.

The MAX Zone Show Office in Hangzhou showcases future-proof work worlds that embrace complexity, while considering the specific requirements of a tech-orientated industry to create a distinctive character with strong visual gestures. Located in the heart of Hangzhou’s e-commerce district, the MAX Zone Show Office serves as a model office for an entire sector that is already engaged in defining future changes in the world of work.