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Mate

Spacon & X

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Store Entrance exhibition space with custom made podiums by Spacon & X - Spacon & X
Retail Area - Spacon & X
Virtual Experience Area - Spacon & X
Store Entrance exhibition space with custom made podiums by Spacon & X - Spacon & X

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.79
5.87
5.84
4.77
5.57
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
7
6
7
5
6.25
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
6.52
6.6
5.88
3.67
5.67
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
4.45
5.02
5.1
4.88
4.86
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
5
5
5
5
5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
A store that is curated like an exh...
7
8
7
5
6.75
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
4.64
4.36
4.88
4.5
4.6
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
5.07
5.69
5.6
5
5.34
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
5
5
5
Jason Su
Jason Su Design Director at HCD Impress
5.1
5
5
4.67
4.94
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
6.8
6.5
6.5
5
6.2
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
6
5
5
4
5
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
6
6
7
5
6
Lin Chen
Lin Chen Founding Partner at Topos Design
5.5
7
6
5
5.88
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
7
7
6.8
5
6.45
Designer
Client
Mate
Floor area
170 ㎡
Completion
2021
Social Media
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Accessories

Not only did Spacon & X develop a physical retail environment for a boundary-pushing experience for MATE but also transcended into a digital space where they were released from the limitations of physics. Integrating a virtual experience in space enables the customers to see deeper into the imaginative universe they have developed alongside MATE. In this case the use of a 180 degree panoramic screen makes it possible to mount a physical MATE bike while exploring a virtual glimpse of our imagination. 

Customers can travel through an array of virtual worlds ranging from serene snowy mountains through underwater ruins, burning cityscapes and into the stratosphere, departing the retail environment altogether to embark on a psychedelic trip. “We see a shift in brands and consumers’ expectations of the physical retail space. Instead of having the main focus on shelf space and sales per square metre, the focus is now more on setting the stage for the brands, and rewarding the visitors with a physical experience to remember. 

The MATE Flagship Store is no exception to this development - Here you can try a mate bike within abstract digital architectural settings. You are also able to enter the assembly space to participate in customising your own bike and experience artist residencies.” -Svend Jacob Pedersen, Designer and Co-founder of Spacon & X At Landemærket 29, you are met at the intersection between a shop as well as a multi-sensory experience, that is realised by the crisp line that divides the space. The white space to the right is the designated retail space. Heavy lit with the reflective steel floor that highlights the bikes and the products. 

Spacon & X have built custom made modular shelving systems that flow throughout the space. With its flexibility they are able to create a cohesive space throughout by allowing the system to inhabit both walls and ceilings. As a total contrast to the retail zone, in the black space we are met with a world of hot flavours. A Mars-like rock formation for exhibition lies between hard walls, softened with curtains and outlandish flowers. Cacti’s and ever-changing neon tubes transform the space into something magical. Spacon & X have constructed furniture in stainless steel, designed within the principles of Scandinavian tradition while being liberated from convention. The stools that surround the simulator and the bar disk, blend seamlessly into the space through clean simple forms that subtly reflect the ambient light, colours and bikes. 

Finally, the backspace or the assembly zone functions as a collaborative space. A rather hard but playful space. It invites for exploration of the imagination with its honest yet powerful design. Backlit with polycarbonate and neon tubes, this space could also function as a nightclub. A gold and silver metallic curtain in the corner, fractures light into small funky universes and disrupts the space. It's unapologetically Scandinavian 2.0. Innovation meets tradition.