MASTER is a journey. We have designed and choreographed an experiential journey. If nightclubbing is about escapism, then we have created a launchpad to another dimension.
Through narrative MASTER is conceived as a journey, a departure from the everyday to reach the exceptional. In a sequence of spaces, we create tension and build suspense. MASTER is an experience. Each space is designed to add the narrative to form that experience. To leave the known world behind you must depart.
Each space is designed to add the narrative to form that experience. To leave the known world behind you must depart. The main entry lobby is conceived as a departure lounge. A clinically white space with glowing cantilevered boxes, the stark white space acting as a ‘cleansing of the senses’. The boxes serve functionally as a high-tech cloakroom; deposit boxes for visitors' unwanted coats and belongings as they enter for an evening.