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Masonprince Office

TOMO DESIGN, TO ACC

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Breaking away from conventional office design, the project created a unique and memorable brand experience for MASONPRINCE. By incorporating the design techniques of contrast, diversity, and extension, the project aimed to create a diverse experience that truly embodies the retro essence of the brand.

The classicism-featured workspace accommodates diverse functions, including design studio, photography and livestreaming setting, reception, and catwalk, etc. Designed with a lens-like sense of aesthetics, the office unfolds a variety of unique classic-style scenes. This versatile space has the potential to serve as an office, showroom, or art gallery... With automatic foldable metal boards spreading out, which opens cohesive horizontal interfaces, the octagonal pavilion serves as the centerpiece and becomes a spiritual stronghold of the office.

It was a unique and original creation of TOMO based on the characteristics of the MASONPRINCE office. When the automatic foldable board spreads out, it creates a seamless horizontal connection that promotes open communication, reinforcing the harmonious coexistence between futuristic fine craftsmanship and real-world functionality. The design intention and intricate details were taken into account to ensure versatility and adaptability for future use. The metal display racks take inspiration from the screen of classic architecture. When the boards on the racks are tilted at a specific angle, they can hold magazines and books, and display the brand's fashion apparel, shoes, bags, as well as a variety of fun artworks and items. The artistic carpet lying at the center of the space resembles a runway that transcends both time and space. It allows the office to transform into a fashion show venue, freeing itself from the confines of a workspace.

A cozy and modern living room area has been created in one corner of the office by blending the beautiful city landscape with the raw and classic concrete wall. The modular storage cabinets have been thoughtfully designed using high-quality branded furniture. Additionally, an extra-long white photography paper roll backdrop has been unfolded, making the space easily convertible into a shooting venue whenever required.

By seamlessly blending two different spatial concepts, the small negotiation room combines the spatial prototype of an elevator cabin with an entrance ceremony upon opening the elevator door. The curved ceiling's design was inspired by early aircraft cabins. The retro elevator cabin and the futuristic aircraft cabin were fused to create a space that symbolized a playful pun.

TOMO utilized lens sense aesthetics to deconstruct the notion of office space and transform it into a fashion show field that perfectly embodies the brand's unique style. The venue reflects a blend of classic retro and futuristic design principles, while infused with a classless open culture of the new generation that values relaxation and freedom.