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Masonprince

Tomo Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.50
6.41
6.97
5.59
6.37
Vladislav Spitsyn
Vladislav Spitsyn Managing Partner at Front Architecture
The layout is perfect and clean. Si...
5.1
8.52
7.95
10
7.89
Lynn Ya'nan
Lynn Ya'nan Partner & Brand Director at HYLLA Cultural Tourism Development
6.65
7.51
6.05
7.5
6.93
Claudia Fischer-Appelt
Claudia Fischer-Appelt Founder and Creative Director at Karl Anders
This place convinces extremely by u...
6.5
7.11
7.4
7.44
7.11
Jan Geysen
Jan Geysen Founder and Head Designer at PUUR interieurarchitecten
7.17
7.1
8.1
7.81
7.55
Li Wenqiang
Li Wenqiang Founder & Design Director at PIG Design
The use of building materials and t...
6.81
7.95
8.67
8.52
7.99
Alexandra Georgescu
Alexandra Georgescu Founding Partner at KOGAA
Working with real materials which a...
7.16
8.21
7.3
10
8.17
Yorgo Lykouria
Yorgo Lykouria Creative Principal at Rainlight
The materiality beautifully capture...
7.52
7.17
8.09
8.45
7.81
Rian Knop
Rian Knop Founder at Studio Rianknop
Inspiring to see that the restauran...
5.95
6.02
5.77
6.02
5.94
Anna Sundukova
Anna Sundukova Head of Experience Strategy and Founding Partner at Denizen
5
6.75
5.03
6.03
5.7
Misak Terzibasiyan
Misak Terzibasiyan Founder and Principal Architect at UArchitects
modest and beautiful interior archi...
6.69
7.15
7.43
7.72
7.25
Sabine Krieg
Sabine Krieg Dean of the design faculty at University of Applied Sciences Düsseldorf
6.38
7.17
7.24
7.74
7.13
Mieko Watanabe
Mieko Watanabe Director at wAtelier
Shosugi method should become more w...
5.35
5.66
5.41
6.02
5.61
Nills Gesman
Nills Gesman Architect & Design Sales Manager at Cosentino
Fantastic intimate feeling through...
5.95
6.52
5.95
8.02
6.61
Designer
Client
Masonprince
Floor area
500 ㎡
Completion
2023
Furniture

TOMO Design worked with MASONPRINCE to bring new experiences through creating a narrative with an interrupted timeline, incorporating a design language that "transcends the present", and building a work scenario of "MP Studio" in the space. In this way, the design created a physical clothing retail store that features plausible spatial experiences. With an avant-garde perspective and via a unique medium, it creates a dialogue between the past and the future.

Innovation:
The designers created multiple integrations through super-dimensional imagination, the spatial narrative and the consideration into the site's context, explored the balance between brand and people, people and space, space and brand, and produced a super offline experience field exclusive to MASONPRINCE.

The design incorporated a design language that "transcends the present", built a scene with “MP Studio” as the theme. It adopted the design concept of “reversed timeline” to create time and work scenarios.

Creativity:
Designers worked with MASONPRINCE to bring new experiences through creating a narrative with an interrupted timeline, incorporating a design language that "transcends the present", and building a work scenario of "MP Studio" in the space.

In the field, the present and the past intertwine with each other. It can be a mysterious labyrinth or a boundless universe that invites the wildest imagination.

As visitors venture to explore the MASONPRINCE universe, they may also become aware of the uncertainty and impact behind the boundary.

The textural comparison between "present" and "future", the collision between functions and scenarios, and the connection of spaces, produce unique aesthetics exclusive to MP, which stimulates visitors' curiosity and desire for exploration.

Functionality:
The fitting room and the accessory room are subtly envisioned as "elevator" and "elevator hall". The bathroom is designed as "filing cabinets" in the time archive room. The "vintage office" turns into a special existence in the creation ground of MASONPRINCE.

The combination of plots and scenarios creates a spatial narrative with an abnormal timeline, providing a new experience to visitors. The textural comparison between "present" and "future", the collision between functions and scenarios, and the connection of spaces, produce unique aesthetics exclusive to MP, which stimulates visitors' curiosity and desire for exploration.

Sustainability:
The existing building, which was home to a law practice, was redesigned in an approach that combines the old with new. The preserved exterior wall is installed with screens in the form of modern art installation. The coarse texture of indoor cement and travertine is kept to echo with retro elements in the clothing of MASONPRINCE. By establishing communication between past and future, the design integrated new design elements into an old construction.