In 2017 Dr. Marra asked us to bring to reality a new concept of independent pharmacy.He wanted to create a place where people could find professionalism and familiarity. The project develops around two fundamental themes: the passion and professionalism of the pharmacist and natural atmosphere with a communication related to the Calabrian land. A suspended backlight panel creates an imaginary journey that connects all the areas: products and services are offered together through a strong communication and a careful category study. Walking in, you are welcomed by the smile of specialised beauty Pharmacists and a graphic communication on backlight panels evoking the transformation of a butterfly, the desire to transform ourselves and to take care of our health. Following the guided path, you enter the nature section, with a tasting area, a library dedicated to healthcare books and references to natural elements as Bergamot or the Linden, typical medicine plants. At the end we can find the prescriptions area, with a bright communication telling the story of the city and quoting G.Pascoli, a famous poet, that praises the beauties of Calabria and all the healthy values that Marra family applies everyday in their work. All the windows are open and let the community and the neighborhood live the Pharmacy as part of their life and be proud of, in fact thanks to the Pharmacy renewal many of the buildings of the street have been remodeled.