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Marazzi Tile Flagship Store

Chongqing Widao Design Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
4.96
5.79
5.10
4.67
5.13
Only Song
Only Song ISE Development Director at Amer Sports Shanghai Trading
5.62
5.46
6.02
5.54
5.66
Nils Wiberg
Nils Wiberg Interaction Designer at Gagarin
6.72
7.13
6.63
4.79
6.32
Nicolas Hauvette
Nicolas Hauvette Creative Director at Malherbe
4.59
5.2
5.13
4.96
4.97
Christopher Ortiz
Christopher Ortiz Project Designer at VLK Architects
4
4.75
4.75
4
4.38
Anthony Monica
Anthony Monica Architect and Asst. Professor of Architecture at Belmont University
4.5
6
5
4
4.88
Louise Braverman
Louise Braverman Founding Principal at Louise Braverman Architect
3.7
6.92
3.53
5
4.79
Marcos Aretio
Marcos Aretio Founder at Markmus Design
5
5
4.42
4.32
4.69
Shawn Sullivan
Shawn Sullivan Partner at Rockwell Group
4.63
5.78
5
4
4.85
Sen Lin
Sen Lin Design Director at Gazer Design
5.8
6.12
5.4
5.4
5.68
Alexis Vallégeas
Alexis Vallégeas Cofounder at Aimko
4.5
5
4.5
5
4.75
Ziyu Zhuang
Ziyu Zhuang Founder and Principal Architect at Büro Ziyu Zhuang Architects
5.8
6.52
6.58
6.08
6.25
Richard Kylberg
Richard Kylberg CEO and Head of Customer Success at Blink the Design Agency
5.54
6.72
4.07
3.97
5.08
Maija Kreishman
Maija Kreishman Principal at Michael Hsu Office of Architecture
4.25
5.5
4.75
4
4.63
Paul Clayton
Paul Clayton Architect at Clayton Korte
5
5.47
5.69
4.48
5.16
Allison Rowe
Allison Rowe Former Head of Design at SPACE10
4.71
5.32
5
4.46
4.87
Client
Guoliang Zhang
Floor area
500 ㎡
Completion
2022
Interior design

In this case, the designer Zhang Guoliang decided to explore the spiritual connotation of the brand and give the exhibition hall the name of "sky" full of imagination. Through pure and simple design techniques, while restoring the space function of the exhibition hall, it also endows the exhibition hall with unique artistic experience through "hidden" design techniques to depict the story precipitation and future prospect of a brand. 

In the exhibition hall, the designer skillfully uses the mechanics of architectural composition to integrate the different buildings of body, block and face, forming an orderly sense of dislocation, which makes people feel the "floating" artistic freehand brushwork in the visual sense. The whole space is amazing and shocking, and also seems to tell the future pattern of the brand full of exploration spirit. 

The giant meteorite device fits between the half walls and seems to be pulled by the high optical fiber thread. Looking from a distance, the meteorite seems to be frozen instantaneously when falling in the sky, but it reveals full tension in its simplicity. The pure white staircase "floating" in the air, the ultra-long "hanging" leisure bar, and the "hollowed-out" background decorative wall, the strength of body, block, and face interweave at one point, showing the beauty of visual power with impact for the space. 

It looks like a secret place leading to the clouds. The modern and clean lighting is like raindrops falling from the clouds, presenting the beautiful freehand brushwork of the city of the sky.