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Manduca Market

Hitzig Militello Arquitectos

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
6.72
7.01
7.00
6.43
6.79
Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
6.5
5.5
6.8
6.3
6.28
Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
6
7
7
7
6.75
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
Interesting shifts in scale: from m...
6.75
7.25
7.25
6.5
6.94
Giovanni Zaccariello
Giovanni Zaccariello SVP Global Visual Experience  at Coach
Incredible play in scale. Superb mi...
7
7
7
7
7
Gilbert Khalil
Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
The ground floor level showcases an...
7
8
6
7
7
Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
6.5
7
6
6
6.38
Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
A very interesting urban design, mi...
8.5
7.5
8.5
6
7.63
Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
A stylish make-over of an existing...
5
7
6
5
5.75
Asif Din
Asif Din Sustainability Director at Perkins&Will
6
7
7
6
6.5
Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
6.5
6.5
7
7
6.75
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
6
6.5
7
6.5
6.5
Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
7
7
8
6
7
Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
7.5
7.5
7
6.5
7.13
Klein Dai
Klein Dai CEO at Algebraist Brand Management
7
7
7
6
6.75
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
7
7
7
7
7
Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
7
7.5
7
7
7.13
Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
7
7
7.5
6.5
7
Client
Paseo la Plaza
Floor area
1210 ㎡
Completion
2021
Social Media
Instagram Facebook Linkedin Pinterest
General Constructor
Smithing
Finishes
Finishes
Lighting
Furniture
Furniture
Stretch Ceiling

The Paseo la Plaza has always captivated us locals for its enigmatic urban space, whose language empathizes with the collective imaginary of the heterogeneous nature of a city, especially like Buenos Aires.

As its name suggests, the prevailing emptiness, air and vegetation literally illustrate its identity. Its alleys of cobblestones surround the theaters where each building has an identity that emulates an old village. It is in this unique attribute that we have analyzed how we can integrate a new identity, that must keep "Paseo la Plaza" as the protagonist and the "Mercado Manduca" as its integrated market.

This integration is translated into an element that we define as " metal strip", which constitutes the very identity of the market. It is a communication platform in itself and it conveys a contemporary and integrated language throughout its length. The Manduca plaza within the promenade also makes it a sustainable vegetation proposal.

The strategy has been to maintain the heterogeneity of its buildings in its tectonic and formal aspects while also homogenizing its volumes. Therefore, we implemented dark tones so that the new use as a market is differentiated not only by its light tones, but also by its tectonics.

The "metal strip" is light and made of metal sheets. This piece rises from the ground level between vegetated flower beds, containing 10 commercial premises designed as windows of the old sidewalk bars. Under the same porche language we have defined areas of common use for the diners, as a continuation of the construction system itself.

White floorings at the front of the venues serve as their own sidewalks. Next, gray and black generate a gradient towards a central organic figure that emulates a stream, unifying the green areas along the promenade.

The large garden areas located around the tower perimeter have been intervened, allowing for use within them via a transitable and absorbent paving. There we placed new, cement-made organic figures to accompany the shapes of the garden areas filled with new native species.

On the first level, we set up picnic tables in front of the main theater room. This area is covered by two large tightened fabrics, under which a sort of garlands illuminates with a kermis-like code.

The first floor of the Manduca promenade was adapted with a restroom for the disabled, as well as a service elevator connecting the basements and first floors of half of the commercial premises.

The sustainable strategy was to reuse the old building, demolishing the minimum and necessary, taking into account existing Modularity, respecting the same access spaces to the old commercial premises, but in this case incorporating new facades. The project has added vegetated areas on the roofs of all the stores fronts, adding vegetation to the already vegetated "Paseo la Plaza". Cobblestones and peremable floor were incorporated to absorb rainwater and the original trees of the promenade were respected during demolition.