Magmode is a brand that combines works of many designers, thus a unified concept is needed to express the logicality of the whole brand. In the design of Magmode, RIGI hopes to build a new concept in the terminal: a three-dimensional magazine, a readable store. RIGI defines different areas of the space as different sectors of a magazine. The shop signage is the cover of a brand, and there is a content of the newest seasonal designs at the entrance. Every display area is defined as different pages, which presents different contents in the space just like a magazine does. The concept of regular updates could be seen everywhere. The background wall of the brand is defined as brief seasonal introduction of the magazine. The whole design forms a unified concept; a unified multi-element. The most important thing is that the space accurately expresses the tonality and concept of the brand. In RIGI's concept, space should have diversified communication with people, updated contents provides more possibilities to the space and people's experience.
Magmode of Hangzhou Kerry Center Store
RIGI Design

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Designer
RIGI Design
Client
Magmode
Floor area
600.00 ㎡
Completion
2016