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Maapilim Pop Up Shop NYC

Craft & Bloom

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Client
Maapilim
Floor area
33.00 ㎡
Completion
2019

Inspired by the convoluted Grecian rooftop gardens - surrounded by serenity, iconic Mediterranean shapes and local herbs, Craft & Bloom created a space for people to enter and feel a transition from one of the world's busiest retail neighbourhoods into a different mode, activating all of their senses. Bringing shapes, materials, scents and local herbs from across the Mediterranean, Craft & Bloom manifested a physical sense of Maapilim's essence and values surrounding a slower-paced state of mind.
In order to best emulate this state of mind, Craft & Bloom purposely limited materials to a minimum to allow the mind to focus and not be over stimulated. The main material choice is a soft white mineral plaster, iconic to Greek architecture. The soft lines and imperfect shapes of the store's display create an approachable scene for customers - inviting them to embrace the Mediterranean way.
The lengthy low-bench that runs along one full wall of the space further invites guests to sit down and enjoy a moment in a hidden garden amongst the bustle of the city. Here, customers can test products, consult with a skin care specialist or to just sit for a moment and enjoy the sounds and smells of the Mediterranean over a traditional coffee. The hardwood floors, of the original space, are cleverly disguised with gravel upon which Craft & Bloom laid a soft grey concrete to mimic a Mediterranean garden, including fresh herbs true to the region that are found in Maapilim's products.