As the first buyer store at the Wangfujing commercial space in Changsha, it covers an area of 1,400 square meters. With the concept of "parallel world" as the theme of the entire space, a new visual impact is replanted in the original commercial space to attract new generation consumers to experience comprehensive and changeable shopping fun and on-site experience. As the first buyer store at the Wangfujing commercial space in Changsha, it covers an area of 1,400 square meters. With the concept of "parallel world" as the theme of the entire space, a new visual impact is replanted in the original commercial space to attract new generation consumers to experience comprehensive and changeable shopping fun and on-site experience. The theme of Parallel World is fully integrated into space, details and vision. The mutual mapping and collision between different materials enhance expressiveness and interpret the characteristics of the theme concept. A more in-depth analysis of the balance point between the floor effect and visual communication of the department store format, to create a brand-new buyer store image. The material changes and color matching are more in line with the visual experience that young people yearn for nowadays, and the advantages in the traditional shopping environment are closely integrated with the products. As the flowing space is alive, and the lines of time are presented by the force of metal, like a mysterious black hole hidden in the universe, or a moment of tranquility in the surging waves. Under the symmetry of the mirror, the light and shadow flow, bringing the balance of an extraordinary calmness. "Stardust has traveled hundreds of millions of years in the universe. Each of us is made up of particles, and the universe is inseparable from us." The whole store is combined with metal materials. The shape is like a supernova about to arrive, hot and dazzling. When using design language to interpret a unique cosmic landscape and essence, the rough texture of the wall and the smooth display stand complement each other, just like the mountains and lakes, reefs and the sea in nature, as to correspond to the vastness of the earth and the universe. The use of colors in the store is also extremely sophisticated. Different levels of blue and orange float on the space, using the sense of space to present the arctic regions and western cowboys, like ancient and mysterious polar glaciers and hot deserts full of the afterglow of the setting sun. As a bold attempt to transform modern business, the overall effect of the Changsha buyer store is based on a strong design concept, and more pursuing a new generation of trends and a new carrier of commerce.
Luxemporium Multi Brand Store Changsha
All Design Studio
Bronze

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William Barrington-Binns
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Jason Traves
Chief Creative Officer
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6
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4
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Jasper Blüm
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7
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Anastasia Karandinou
Architect, Senior Lecturer
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8
7
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Corien Pompe
Chairman and Founder
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5
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Chen Xiaohu
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6
7
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Joanna van der Linden
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7
6
1
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Johnny Chiu
Founder
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8
6
5
6.25

Bret Recor
Founder & Creative Director
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7
8
6
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Richard Parr
Founder
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4
8
5
2
4.75

Li Baolong
Cofounder and Creative Director
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6
5
6
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Stefano Giussani
CEO
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5
5
5
5
5
Location
Designer
Client
Luxemporium
Floor area
1400 ㎡
Completion
2020
Interior design
Photographer
Interior designer
Fred Li