We believe everyone has unlimited potential. This space gives you the tools to access it. From fitness to fuel, mindfulness to connection, personal development to personal growth, the environment focuses on the whole human. We approached this store with one intention: to be a physical space for the philosophy and practice their guests have lived by for 20 years: the sweatlife. When we sweat, grow, and connect we ignite our community and ourselves. The result, a playground for everyone wanting to get more out of life, to get curious, to get sweaty, to get still, to get fueled, to get connected. This is a true community space designed for human interaction and growth. To be the ultimate expression of a true community, the space is meant for human interaction and growth. Located centrally in the store, Fuel is designed to create connection. All aspects of the space are meant to truly nourish you, body and soul. For Fuel, as the company’s first-ever food and beverage offering, the menu features breakfast, lunch and dinner choices, ranging from smoothies, salads, protein boxes, and power bowls, to burgers, pastries, a full coffee bar and a full wine, beer and bar offerings. Built on the principle of intuitive nutrition, the menu caters to gluten-free, paleo, keto, whole 30, and more. Food fuels you physically. Good food fuels you emotionally. Great space fuels you passionately. Fuel is created to power your sweatlife—and potential.