The client’s vision was to redefine excellence in senior living and Loveday Belgravia delivers on every level. The new-build care home combines wellness-led senior residential, dementia and 24-hour nursing care with rehabilitation and first-class hospitality, addressing Westminster’s critical shortage of dementia beds.
EPR’s architectural concept draws inspiration from the surrounding Chelsea mansion blocks, grounding the building in its context. The design softly undulates around an existing tree on-site, informing the scheme’s curvilinear form, evident in its curved corners and sculptural bay windows. The interiors creatively respond to the building's architectural language, with organic forms reflected throughout the spatial planning, creating a sense of calm and elegance. A palette of warm walnut and timber further enhances the building’s welcoming feel, while tactile details, including carefully designed handrails, textured surfaces and fluted wall treatments, improve the user experience, particularly for residents with sensory or mobility needs.
Comprising 44 high-quality care suites over seven floors, the scheme prioritises wellbeing and social connection. It incorporates a range of healthcare-focused amenities, including a gym and hydro treadmill for rehabilitation alongside a cocktail lounge, art studio, hair salon and a communal lounge on every floor. Shared spaces, including the studio and dining areas were designed with functionality and flexibility in mind to support a range of activities such as yoga, art classes and meetings. Bespoke joinery discreetly conceals equipment, enabling these spaces to adapt as residents’ needs evolve.
Innovation is embedded throughout, from materiality to spatial experience. A smart lighting system adjusts light levels and temperature throughout the day to support circadian rhythms, improve sleep and promote wellbeing. Moreover, colours and finishes were thoughtfully selected to offer gentle contrasts and subtle texture changes between surfaces, aiding visual accessibility. Wayfinding is also seamlessly integrated. Each floor has its own accent colour, which is subtly integrated into the communal areas and echoed in furnishings and finishes. These visual and sensory cues help residents, especially those with cognitive impairments, navigate independently, without needing to rely on signage.
Sustainability was a core driver of the design. The all-electric scheme features photovoltaic panels, air source heat pumps and enhanced biodiversity measures. Internally, low-VOC anti-microbial paints were selected for a healthier environment and high-performance FF&E were specified across all areas. Each piece was chosen for its exceptional durability and timeless design. These features put the project on track to achieve a BREEAM Excellent rating. Loveday Belgravia also supports local employment by sourcing goods and services from nearby trades, including butchers, wine suppliers and bakers wherever possible.
Loveday Belgravia
EPR Architects
Silver

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George Takla
Interior Design Manager
at NAGA
I appreciate how this healthcare ce...
8
8.5
8.5
9
8.5

Anand Sharma
Founder and Partner
at Design Forum International
6.5
7.5
7
7
7

Renee Cheng
Partner & Vice President
at CCD|Cheng Chung Design HK
high-end healthcare centre with pre...
7
7.5
7
7.5
7.25

Banghui Wei
Chief Interior Designer
at Gemdale Corporation
Outstanding public space configurat...
8
7
7
7
7.25

Johann Matthysen
Founder
at Matthysen
A dignified and thoughtfully execut...
7
8
7
8
7.5

Luc Bouliane
Principal
at Lebel & Bouliane Architects
A great example of senior living fa...
8
8
8
8.5
8.13

Ian Neville Douglas-Jones
Creative Director and Cofounder
at Atelier I-N-D-J
7.5
8
8
8.5
8

Bethany Gale
Interiors Design Director
at Stonehill Taylor
8
8.5
8.5
8
8.25

Elliott Koehler
Creative Director
at JPA Design
This is a fresh approach to healthc...
6
6
6.5
6.5
6.25

Holly Hallam
Coowner
at DLSM Studio
An elegant space that combines seni...
7.5
8
7.5
8
7.75
Designer
Client
Amazon Property
Floor area
3813 ㎡
Completion
2024
Budget
Confidential
Flooring - LVT
Flooring - Carpets
Tiles
Tiles
Wallpaper
Wallpaper
Profile Details – Architraves, Cornices, Skirting, Ceiling Roses, Wall Panelling
Doors – Access & Pocket Sliding Door Mechanisms
Ironmongery - Doors
Ironmongery - Joinery
Ironmongery - Joinery
Small Power
Furniture
Furniture