"A Journey Through Louis Vuitton's Dreamworld"
Dreamworld is an immersive exhibition at Hong Kong’s most iconic historic building, the Pedder Building, that takes guests on a journey through the surreal and fantastical world of Louis Vuitton. Designed by NCDA, and inspired by unique places around the globe, each room within Dreamworld has been expertly crafted to transport visitors to another realm, where they can explore and discover the magic of their own imagination.

The journey begins in the 'Atelier', a space that pays homage to Louis Vuitton's family home and atelier in Asnières but in a modern setting. The brand's illustrious history and exquisite craftsmanship are celebrated. As soon as the sliding door opens, guests are transported through time, finding themselves in a series of curvaceous, dreamlike spaces called the 'Labyrinth of Dreams'. The twisting paths, concealed passageways, and surreal installations beckon visitors to wander and get lost in their own fantasies. The exhibit features an array of Louis Vuitton's trunks and Objets Nomades furniture and designs, all of which are showcased in organic and surreal settings. The pinnacle of the journey is a surreal bar. The bar is designed to celebrate the iconic Pedder Building. It stands as a standalone structure allowing the guests to appreciate it together with the beautiful features of Pedder building. The mirrored ceiling creates an optical illusion of the cocoon like bar with the building's iconic window architecture. This immersive space completes the dreamlike journey, leaving guests with a lasting impression.

By blending the worlds of fashion, art, and design, Dreamworld offers a truly unique experience that challenges guests to explore the boundaries of their own reality and enter a world of multidimensional dream states.