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Louis Vuitton Savoir Rever

NC Design & Architecture

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Dreamworld is an immersive exhibition at Hong Kong’s most iconic historic building, the Pedder Building, that takes guests on a journey through the surreal and fantastical world of Louis Vuitton. - HDP Photography
A series of curvaceous, dreamlike spaces called the 'Labyrinth of Dreams' - HDP Photography
Photocall featuring elegant arches - HDP Photography
Dreamworld is an immersive exhibition at Hong Kong’s most iconic historic building, the Pedder Building, that takes guests on a journey through the surreal and fantastical world of Louis Vuitton. - HDP Photography

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.48
6.27
6.68
5.13
6.14
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The overall concept is quite impres...
9.5
8.7
9
7
8.55
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Great use of 3D printing to achieve...
8.5
7
7.5
8
7.75
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
This project offers a modern interp...
9
8
9
8.5
8.63
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Intriguing. Well executed. Though I...
7
7
8
6
7
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
8
7
8
7
7.5
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
8.5
8
8.8
7
8.08
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
8.57
7.65
8.39
6.92
7.88
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
8.19
7.47
9.89
6.84
8.1
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
I like the idea of a truly printed...
6
6
6
6
6
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
Very interesting use of 3D printing...
7.5
7
7.5
8
7.5
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
Super interesting forms, but there...
8
7
8
7
7.5
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
6
5
6
5
5.5
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
7
7
7
7
7
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
Great project that respects the arc...
9
9
9
8
8.75
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
8
7
8
7
7.5
Yan Zhang
Yan Zhang Cofounder at say architects
5.88
6.3
6.3
6.19
6.17
Jianan Shan
Jianan Shan Cofounder at say architects
6.3
6.92
6.4
5.05
6.17
Client
Louis Vuitton
Floor area
820 ㎡
Completion
2023
Social Media
Instagram
Production House

"A Journey Through Louis Vuitton's Dreamworld"
Dreamworld is an immersive exhibition at Hong Kong’s most iconic historic building, the Pedder Building, that takes guests on a journey through the surreal and fantastical world of Louis Vuitton. Designed by NCDA, and inspired by unique places around the globe, each room within Dreamworld has been expertly crafted to transport visitors to another realm, where they can explore and discover the magic of their own imagination.

The journey begins in the 'Atelier', a space that pays homage to Louis Vuitton's family home and atelier in Asnières but in a modern setting. The brand's illustrious history and exquisite craftsmanship are celebrated. As soon as the sliding door opens, guests are transported through time, finding themselves in a series of curvaceous, dreamlike spaces called the 'Labyrinth of Dreams'. The twisting paths, concealed passageways, and surreal installations beckon visitors to wander and get lost in their own fantasies. The exhibit features an array of Louis Vuitton's trunks and Objets Nomades furniture and designs, all of which are showcased in organic and surreal settings. The pinnacle of the journey is a surreal bar. The bar is designed to celebrate the iconic Pedder Building. It stands as a standalone structure allowing the guests to appreciate it together with the beautiful features of Pedder building. The mirrored ceiling creates an optical illusion of the cocoon like bar with the building's iconic window architecture. This immersive space completes the dreamlike journey, leaving guests with a lasting impression.

By blending the worlds of fashion, art, and design, Dreamworld offers a truly unique experience that challenges guests to explore the boundaries of their own reality and enter a world of multidimensional dream states.