Walls as paper, shadows as nature, space as architecture – with Design to Shape Light and an upcoming new collection as its cornerstone, Louis Poulsen aims to intrigue and captivate with an ambitious stand design by Studio GamFratesi at Euroluce this year.

Louis Poulsen has commissioned the Danish duo GamFratesi to capture the Louis Poulsen spirit in an out-of-the-ordinary stand design.

By creating an architectural structure inspired by Japanese paper art, GamFratesi have sought to create an out-of-the-box space that makes visitors think about how cuts, lines and shapes can affect light and create ambience.

Flanked by two PH Artichokes and a vast tree, the entrance sets the scene, showcasing the powerful Danish design tradition that defines Louis Poulsen. The stand folds like paper and invites visitors to explore various angles, corners and sides and to uncover exceptional designs both inside and around the space.