We designed the concept of LIMITLESS BEAUTY for L'Oréal, showcasing how technology offers an unlimited number of possibilities to the beauty industry, and creates a paradigm shift. Our design was divided in 4 main circular buckets showcasing L'Oréal innovations : Limitless / Creativity, Tech, Agility & Personalization.

1. Limitless Creativity : dedicated to an innovation called DEEP VISION. Guests were immerged in a futuristic benchmark tool allowing to compare millions of inputs on Social networks, on curved screens.

2. Limitless Tech : A booth made of polycarbonate with neons for the outside. The inside was designed with ceramics as a clinic where people could test their skin with apps.

3. Limitless Agility : A retail installation where guests were surrounded by 3D printed packages.

4. Limitless Personalization : We showcased robotic and with a screen moving around different pictures and showing how it works in the fabric.

The center of the booth was an agora where people could connect together and allow the speakers to deliver a strong message to the visitors. A full LED screen was used for this area. We also designed a Mezzanine for meetings dedicated to top VIP's.

The main design item was 4 giant heads, all made of resin. People could enter inside and test a "voice" innovation where you can directly speak and order through a non virtual BOT. The design of these heads was a morphing of three different L'Oréal spokespersons mixed together.