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LOOKNOW Flagship Store Beijing

Sò Studio

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LOOKNOW Flagship Store Beijing - FuSTUDIO Photography
LOOKNOW Flagship Store Beijing - FuSTUDIO Photography
LOOKNOW Flagship Store Beijing - FuSTUDIO Photography
LOOKNOW Flagship Store Beijing - FuSTUDIO Photography

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Designer
Client
LOOKNOW
Floor area
545 ㎡
Completion
2021
Lighting

The design team pursued the concept of “Newborn Island” to curate multiple partitioned spaces within the interior for the flagship store of LOOKNOW in Beijing, which are in line with LOOKNOW’s new store typology, “shop-within-a-shop”. Innovation: The design team unified the concept of “Newborn Island” throughout the space by referencing the editing method “montage”, as well as applying “superposition, re-analysis, and collage” to different areas, to create new meanings while paying tribute to the values that have defined LOOKNOW since its institution. While customers are browsing the products, it is easy to find the clue of the same materials and color palettes used in the space. With the movement along the space circulation, customers capture different scenes and collage of views and merge with the circulation, eventually having a complete spatial experience. Creativity: By inserting a condensed hollow ceiling, “Circles” with distinct sizes were formed uncannily to represent different islands, made a contrast with the texture of the floor as certain boundaries to generate spatial experiences seamlessly. The correspondence between floor and the ceiling becomes the strategy that defines the interior and unfolds the units in a scattered composition, provoking further curiosity of the viewers. The store is entered through a purposefully set “Great Entrance”, which collides with the existing structure of the surroundings. Broken columns and tilted sculptures create scenes at different scales, which attract customers to meander around the store featuring fun twists for the further experience. Functionality: The irregular LED screen installed in the center of the “relic area” vividly shows several consecutive pictures with dilapidated city ruins and red gravels involved, so as to have a object-versus-virtual connection with the slant Venus sculpture, and an interaction with the mosaic floor. Through the combination between visual effect and spatial experience, the design team aspires to apply a holistic design approach to the interior and emphasize a sense of ceremony within. Exploring deeper into the end of the space, one enters the sunken “sunshine room”, of which the frame adopts orange handmade paints to bring a luminous ambiance. Here, the ceiling and the upper half of the wall are embedded with wall wash lamps, which brighten the store with ample lighting. A sense of layering and contrast has been generated by the extension of the patterned carpet to the lower half of the wall, together with the carefully planned circulation and the lighting scheme. Such design achieves the goal that customers are able to have exceptional memories when meandering around the fitting area. Sustainability: Ceiling is optimized by original hollow-out suspended structures, without circular decorations. As a result, structural layers are greatly enriched.