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Løgismose

Jensen Retail Group

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Designer
Jensen Retail Group
Client
Løgismose
Floor area
420.00 ㎡
Completion
2017

Imagine a fusion of an unpretentious French bistro and the food's well-organized colonial room. Or that the wine enthusiast's warehouse has been moved into an elegant Parisian library. It can be hard to find the right words to describe Løgismose's new food universe on top of Illum – a combination of gourmet grocery store, wine shop and eatery. The decor is both spectacular and different, but it does not overdo the food and wine. The room in Illum is not pumpy in itself - on the contrary it is relatively low ceiling and has clear concrete supports and visible installations. A raw and industrial expression which we have worked with and not against. The red-brown linoleum floor is a fantastic authentic natural material that creates a calmness around the entire shop experience in the shop - both visually and soundly. At the same time, the floor emphasizes the transition to the universe of Løgismose from Illum's other eateries on the floor, and contrasts with the other color scale of cooler green shades. Green was the basil color of Løgismose, when they started the company, so the color scale points back to the company's DNA - and then we have varied the green shades throughout the room. Each of them is distinctive, but together they create a nice balance that highlights the room's industrial look in an elegant way and creates tranquility around the many items in the store.