Virserius Studio’s work on the W Atlanta Midtown comprised the lobby, public spaces, outdoor garden, as well as the guestrooms and suites. The concept is the recreation of the estate and secret garden of a fictional character and native Atlantan we called Arthur, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit. The client objective was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. The space reveals this new guest experience with depth and layering. We worked with the architect to create a double entry that opened the space so guests can see directly into the lobby, where they are transported in our character's unique world. They are welcomed by curved slats on the wall that caress and invite; this ties into the curves on the stairs in the lobby leading to the mezzanine that also soften the space. We opened sight lines so guests can see movement and activity, encouraging them to interact and move among the various spaces. The tiered terraces with amphitheater seating can be used to work, chat, or people watch. They may also be cordoned off for private gatherings. The brushed brass on dark woods is complemented by a gem-toned custom-made carpet that also sets the tone for what’s to come. We created grand custom light pieces, abstract birdcages representing those Arthur collected during his North African excursions. We also designed the bespoke furniture, flooring and art lining the walls of the public spaces, as well as the large-scale digital wallcovering extension of Arthur’s botanical garden. We also extended the exterior façade to create a large indoor restaurant and bar but created multiple entry points to blend indoors with outdoors.