Light Pollination is an interactive digital artwork commissioned by iGuzzini – an international architectural lighting company – to celebrate the power of light as a vehicle for social innovation. It was designed by London-based digital-arts studio UniversalAssemblyUnit. The artwork seeks to spread the word about light, and in doing so, it explores the strong links between light and communication. Fibre optic, the primary material used to create the artwork, is a vehicle for light through which high-speed communication is facilitated. Thus, the installation is both an expression and a prototype of this, albeit on a smaller scale. Light Pollination was exhibited to the public during London Design Festival 2016 and as part of the Brompton Design District in South Kensington. Besides interacting with the artwork itself, visitors were able to interact with each other in a fun and engaging way, powered by playful flickering lights.