LIEBEN uses "door" as the main element to express the theme. The principal has desire to convey the concept of Lieben in a concrete way, bringing customers a unique emotional experience. LIEBEN is the verb "love" in German. The name of this store is inspired by Rammstein's "WAS ICH LIEBE". In the process of finding the "door", love like everything else of value is not be obtained easily, and must be issued from our efforts.
Detaching reality, it might start with a "mystery" game. Stores in the information age are no longer solely dependent on the large signboards. The recommendation from the peer and the reputation of social media are enough to make potential consumers aware of this place. Therefore, why not play a game of treasure hunt with the guests? Explore — immerse — return, Lieben presents a diverse journey for urbanites. We need a "door" to escape and a "door" that we are constantly looking for.
Starting from the element of "door", ALL DESIGN STUDIO analyzed the relationship between door and space, discussed the meaning of "door" to indoor space and the deeper meaning to people. They disassembled, reorganized, and enlarged the elements and integrated them into the space, so that the space has both direct expression and abstract deconstruction. To reuse old objects and protect the environment, 15 recycled doors were reprocessed and brought into the space. "We see the whole design is filled with rugged materials and clean lines, it embodies minimalism and German industrial style.
The orange interior lighting and comfortable leather seats, while expressing broad and powerful feeling, it also reflects the delicate craftsmanship and soft lighting", ALL DESIGN STUDIO said. Linking with the perfect space lighting design, ALL DESIGN STUDIO sets differing moods in various scenarios at LIEBEN.