Recognizing that we only have one planet, the Levi’s® brand has taken a sustainable approach to a new concept space centering around longevity and circularity. Levi’s® Haus, London in Soho is the first of its kind within the brand’s portfolio. Produced with Lucky Fox, the space serves as a new blueprint for an in-store consumer experience; a physical brand hub defined by creativity and a circular-economy concept, making Levi’s® last even longer. In addition to offering the made-to-measure Lot 1 bespoke denim service and Vintage Clothing line, the store also houses a Tailor Shop, the brand’s customisation and repair service, and Levi’s® archives London, making Levi’s® Haus, London the ultimate destination to see denim through its entire lifespan, and beyond. Demonstrating how faulty, dead stock and second-hand Levi’s® can be given new life, a range of accessories produced in collaboration with the Sew and Support vocational training programme are instore. Founded by the Working Well Trust in Tower Hamlets, the charity helps people struggling with mental health issues. Sustainable but functional design was fundamental for the concept space’s creation. Designed by Levi’s® to be modular, the space will adapt to changing needs to ensure a longer life cycle. Lucky Fox worked with a range of sustainable materials during the build and installation of the space. Sustainable plywood and terrazzo-effect Durat forms the multi-functional workshop furniture. Laser engraved plywood signs display QR codes and POS, providing an eco-friendly alternative to vinyl solutions. Signage that could creatively portray the brand's story, whilst also being easily adaptable for future use, was an important consideration. From multi-media digital displays, encased in powder coated metal frames, which are modular and interchangeable; to light signage displaying the brand’s iconic logo instead of campaign specific messaging, to ensure its longevity.