LEGO® House is a newly opened interactive experience centre located in Billund, Denmark. The mission with the house is to inspire and develop LEGO® fans of all ages to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility framed in exceptional architecture and interior design topped with unique digital experiences.

The digital interactions embody the LEGO Group’s ‘Learning Through Play’ philosophy and are co-designed and developed by Dutch creative technology agency Kiss the Frog and were completed in close collaboration with LEGO designers over a period of three years.

The play-experiences display a perfect marriage between intuitive front design and smart back-end solutions. Kiss the Frog contributed in translating the LEGO brand to the experiences by developing the multimedia and animation design style guides.

Kiss the Frog developed digital solutions for:
• Digital wristband ticketing
• Story Lab: A stop-motion-studio, where visitors learn how to make a movie in 20 minute sessions.
• Robo Lab: Visitors navigate LEGO MindstormsⓇ robots on an arctic landscape to save frozen LEGO minifigures and help to defrost prehistoric mammoths.
• City Architect: Encourage guests to plan and build giant cities, magically brought to live with interactive technology.
• History Collection: Browse through a digital vault to see all of the sets ever made and save your own collection.