In the center of the small Danish town of Billund, the LEGO Group has placed its iconic LEGO® House.
Also known as “home of the brick” it is a place where guests can play with LEGO and learn about the company behind one of the world’s most beloved brands and be inspired by the amazing creativity that exists in LEGO fan communities.
The overall design concept is founded on the endless possibilities of the LEGO brick. The classic 2x4 brick provides the unifying theme, from the architecture to the furniture and from the wayfinding to the digital touchpoints.
The 12,000 m² building was designed by the architectural firm BIG (Bjarke Ingels Group). It consists of 21 white large scaled LEGO bricks stacked on top of each other. The facade is covered with white ceramic tiles, giving the illusion that the whole building is made of LEGO bricks.
At the heart of LEGO House a dedicated team of LEGO designers have created two exhibition areas and four brightly colored play zones, each offering a different focus on play, creativity and learning. Every single physical element was first built from actual LEGO bricks and then meticulously scaled up 18.75 times to commensurate to human scale.